淘宝店难再出"贵子"，天猫店将一店难求！
你听说过"三只松鼠"、"韩都衣舍"、"御泥坊"么？
这些土生土长的淘品牌犹如海贼王中的"One Piece"，像宝藏一样的吸引着无数人开启了电商创业之旅，而近年来除了淘宝的自营品牌，却再难有知名淘品牌的出现，而原先发展起来的淘品牌也已经集体迈入了天猫。
阿里巴巴为何要在淘宝的基础上做一个天猫？
其实淘宝好比一个大集市，分布在全国各个角落，商品多而杂，质量参差不齐。而天猫相当于一个高端商场，只存在于繁华的市中心，店铺的入驻门槛高，商品品质优，但商品种类远少于淘宝。
在淘宝创立之初，网购人群数量暴涨，网店市场遍地开花，电商基本处于只要开网店卖货就能赚钱的阶段。
而当商品供大于求，处于买方主导的市场，商家开始竞争抢流量，通过刷好评、付费推广、亏本甩卖等方式来提升销量，此时极易引发价格战，导致真正优质的商家和产品从电商市场流失。
天猫的定位就是给消费者提供更好的产品和服务，让商家通过品牌让产品产生溢价值，消费者愿意花更多的钱去购买自己信任的品牌产品，商家也摆脱价格战的束缚，而当年京东的出现更是加快了阿里巴巴对天猫的布局。
如今越来越多的淘宝商家开始向天猫转移，那么相对于淘宝，开天猫店有什么好处呢？
天猫店的形象定位高
淘宝店的主体是个人，而天猫店的主体是企业，所以天猫店往往是公司品牌和实力的象征。天猫店的售后服务要求更高，所以消费者潜意识中认为天猫的产品更有保障，在购买名牌产品或者高客单价产品时，消费者也更倾向于在天猫店购买！
淘宝流量向天猫倾斜
手淘（手机淘宝）搜索占的流量比例在逐年提升，相对于电脑端，手淘页面展示给消费者的产品商家更少，同时手淘会给消费者优先推荐天猫店铺，天猫店在手淘中所占的比例有多大？下面是笔者在手淘搜索"玩具"类目展示的界面：
手淘首先推荐的综合排名，其中淘宝店被放到了手淘第二屏（一屏展示六家店），而在销量排名中，前两屏全部都是天猫店。也就是说，手淘里的搜索流量绝大部分都流向了天猫商家。
而目前淘宝商家只能迁移到细分的冷门类目与天猫商家竞争，做一些天猫商家看不上眼的产品，才有发迹的可能。
天猫店没有中差评
天猫店没有淘宝店的中差评制度，店铺不会因为几个差评从而对品牌名誉产生影响。淘宝店里的差评所受到消费者的关注度要远高于好评，淘宝商家也会因为中差评而增加店铺运营的成本。
在消费升级的大趋势下，"90后"与"00后"将成为消费的主力军，人们对于品牌和品质的要求越来越高，淘宝也会根据消费者的购物记录来对商家的产品进行个性化推荐，而天猫店的推荐权重也在不断加大，最近更有媒体根据数据预测，2019年天猫将超越淘宝成为全球最大的电商平台！
现在无论是淘宝还是天猫，各类目的商家数量都趋于饱和的状态，天猫店的入驻难度在逐年提高，部分类目已经不再招商，而此时最快的方式就是直接买天猫店！
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