为啥微信拥有10亿用户却不收费?原来是靠这些挣钱,看完令人感叹
说起社交软件现在在我们得心目之中无疑就是微信和QQ了,尽管现在的社交市场之上的确是有其他的社交软件出现,但是这些社交软件想要挑战现在的微信和QQ的地位实在是有些异想天开了,要知道现在的微信可以说已经成为了一款国民软件,超过10亿的月活跃用户量让现在的微信已经成为了社交软件市场毫无疑问的龙头老大,但是我们都知道作为一款社交软件微信是完全免费的,那么微信到底是从什么地方赚钱的呢?我们平时好像没有给微信交过任何费用。
其实首先第一点我们要知道的就是微信肯定是赚钱的,并且赚的钱还很多要不然腾讯公司也不会这么维护微信现在在社交市场的地位,一旦有什么能够威胁到微信的软件出现腾讯就会不遗余力的进行打压,而之所以这么维护微信在社交软件市场的地位就是因为微信能够给腾讯带来很大的利益,首先最明显的就是因为现在的微信用户极多所以流量也大,在微信之中的朋友圈广告和微信公众号广告都需要给微信交钱,这是微信一方面的收入来源。
还有就是我们都知道的微信小程序,这些小程序看似在微信之中不起眼,但是要知道能够出现在微信小程序之中的这些程序要么就是腾讯自己的程序要么就是花了大价钱的,毕竟现在微信的用户量这么多,微信小程序能被看到的机会也就会很多,所以想要在微信小程序之中出现要花的价钱是很多的,还有很多的第三方服务之所以能够在微信至之上进行跳转到自己的网站,都是花了大价钱给微信的。
还有一点很多人都没有想到的微信盈利的方法就是微信小游戏之中的赞助,很多人应该都玩过微信小游戏之中风靡一时的微信跳一跳,我们都知道微信跳一跳之中的每个方格都会打上不同品牌的名字,很多人只是在玩游戏但是却没有注意到这一点,但是我们只要想一想微信跳一跳每天有多少人玩就知道这其中的经济效益有多恐怖了,打个比方说可口可乐为了微信跳一跳其中的广告就花了将近3000万元,而我们熟悉的耐克为在其中有一个耐克鞋盒的格子花了2000多万元。
有了这些经济来源微信自然就不用收费了,有一句很经典的话可以说明微信现在的状况“免费的才是最贵的。”
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