电商专家李鸣涛：用户、产品及供应链，是电商下半场发力重点
在消费升级的大背景下，如何以服务好消费者需求变化、提升消费体验为核心，建立涵盖产品研发、供应链管理、销售触达、客户服务、产品迭代等环节的敏捷服务体系，将是电商企业和产品供应商及服务商共同要面对的挑战。
2月26日，以"聚势·领航"为主题的京东零售子集团3C电子及消费品零售事业群消费品事业部合作伙伴大会在北京召开。京东集团副总裁、京东零售子集团3C电子及消费品零售事业群消费品事业部总裁冯轶公布了京东消费品事业部2019年的发展规划：持续聚焦用户、产品、渠道三大关键点，打赢三大必赢之战，同时通过京东超市的"人、货、场"升级，助力合作伙伴实现有质量的增长。
京东零售子集团3C电子及消费品零售事业群消费品事业部合作伙伴大会现场
京东集团副总裁、京东零售子集团3C电子及消费品零售事业群消费品事业部总裁冯轶发表演讲
对此，中国国际电子商务中心研究院院长李鸣涛给予高度评价，他认为京东消费品事业部从用户、产品及供应链三个方面发力，将建立起连接消费者及供应商的全链条服务体系，以消费画像为基础，引导产品研发与服务，同时发挥京东供应链服务优势，最终实现共赢生态的打造。相信这将成为"电商下半场"的一个重要的发力方向，也必将会成为企业未来竞争优势之所在。
从品牌商的角度反观，冯轶公布的不仅是京东消费品事业部自身的发展规划，更是为快消行业提供了系统性的解决方案，中国消费品行业的品牌商们或许能借助于此，进一步盘活自己的用户、产品乃至品牌资产，从容应对开篇提到的消费升级下的发展挑战。
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