淘宝这样的宝贝标题,才能称为高权重标题
高权重标题是这样写的,深度剖析全细节过程
优化标题指的是优化标题中的关键词,让别人通过搜索功能查找的时候,能排名靠前,带来更多的流量。宝贝标题不是写给买家看的,是写给淘宝系统看到,淘宝是一个机器人,系统会匹配买家搜索的关键词,来匹配你标题的关键词,这样你的宝贝才会得到展现,得到排名,有了展现才会有点击和成交,所以标题是根基,一个高权重的优质标题取决与关键词的选择。
标题一眼望去短短30个字60个字符,可能有些人看到的只是三五个词,但是如果在组合标题的时候,是几十或者几百个词去组合的话,那么把标题关键词拆分,标题里也会有很多个词,关键词多了,买家搜索到你宝贝的几率就会大很多很多了。下面我讲带大家解析标题的奥秘。
标题组合万能公式:核心词+属性词+长尾词延伸拓展
核心词:宝贝原始的名称。也可以这样理解,你的宝贝可以叫作什么名字。下图都可以称作核心词
属性词:修饰你核心词的词,如颜色、样式。如下图,羽绒服后面的词都叫属性词,长款、短款、女童、女短款,统称为属性词
目标词:核心词+属性词。 目标词是我们后期组合标题用来加权的词,也是重点去做的词,后续的关键词也全部通过目标词去延伸。比如羽绒服中长款,他就可以是目标词。
通常大家会听到说,一级词、二级词、三级词,他们又是如何定义的呢?
一级词:我们的核心词,例:羽绒服
二级词:核心词+属性词,例:羽绒服短款
三级词:核心词+属性词+属性词,例:羽绒服短款轻薄
长尾词:核心词后面可以添加很多次个,那么我们可以统称为长尾词
接下来和大家分享一些不同类目做标题的公式 1.核心词+属性词+属性词+二级词
2.热搜词+属性词+核心词+属性词+二级词 3.品牌词+属性词+核心词+属性词+二级词
4.地名词+属性词+核心词+形容词+二级词 5.个别类目,把所有买家搜索词组合在一起就可以
6.热搜词+形容词+规格型号+配置介绍+核心词
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