2万亿大市场,共享厨房能掀起餐饮行业大变革吗?
近日,共享厨房「熊猫星厨」正式宣布完成C轮融资,由国际基金组织Tiger Global领投。这也是共享厨房领域首个 C 轮融资。融资后,熊猫星厨总资产将达到8000万美元,本次融资主要用于扩大国内共享厨房业务,加强商户服务业务建设。
共享厨房模式日益走向成熟,带来的优点显而易见。一方面,生产和管理的集约化,有利于入驻商户降低房租、人力成本,提高开店效率;另一方面,运营方面的管理支持,可以使外卖商家生产出更加安全、放心的品质外卖,形成品牌效应,从而提高综合竞争力。
不到三年的时间,熊猫星厨率先拿到上海网络订餐许可证,率先完成B轮融资,率先获得中烹、世餐、北餐等知名机构的同时认可,也成为商务委所考察的新型餐饮模式。在熊猫星厨里获得帮助的企业也是数不胜数,走出了瑞幸咖啡、青渝蓝之麻辣香锅等知名品牌,吸引了海底捞、嘉和一品、真功夫、霸蛮牛肉粉、桃园眷村等知名品牌的入驻。
在熊猫星厨势头正足之时,作为熊猫星厨创始人CEO的李海鹏宣布,熊猫星厨将进行转型,不再是单纯的共享厨房,而是向全链条餐饮服务商转变。
而庆幸的是,当整个商业发生变化、整个餐饮行业也同样发生变化时,共享厨房就基于此落地了,它的出现刚好切准了整个餐饮行业市场发展的新转变需求。在有些人看来,共享厨房的意义是成为餐企手中的一把刀,以帮餐企砍掉不必要的潜在成本,并解决餐企在各类渠道中的不对等问题。
但这个意义并不是共享厨房在落地的时候就形成了,早期时,它出自于共享的概念,如美食广场就是通过场地的租赁,让多个不同的餐饮品牌集合在一个场地里,以生成小部分的多品牌共生效应。
除了看商户的需求,最终也要看熊猫星厨自身的规模。一家有80家门店的企业和一家有200家店的企业,所能提供的服务能力是不一样的。所以,熊猫星厨当下的任务仍旧是扩大规模,预计在一年内会将线下门店增至200家(目前已经签约百余家门店),新店将集中在北京、上海。
只要外卖在整个餐饮行业的增长趋势不可逆转,那么共享厨房这一商业模式,未来还会有很大的发展空间。拭目以待吧!
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