拼多多上3元的商品还包邮,老板不会亏死吗?卖家给出答案
中国的电商行业发展迅速,目前淘宝虽然依旧是中国市场上最大的电商平台。但是京东在数码3C领域也树立了自己的口碑,而仅仅成立四年时间的拼多多也成为了最大的黑马,发展势头之猛让人震惊。不仅已经跃居国内的第三大电商平台,而且有超越京东的趋势。拼多多之所以能够发展如此迅猛,就在于网站上的商品便宜。
不少网友表示怀疑,拼多多上售价三元的商品还要负责包邮真的能够赚到钱么?毕竟做过电商的朋友都知道,即使是与快递公司达成合作之后,每件商品的快递成本也在一元钱以上。三块钱的售价抛去快递一元多以及人工等费用之后,还能够剩下多少的利润?几毛钱?这样销售真的能够从中赚到钱么?
答案是肯定能赚到钱,而且其实利润并没有网友们想象中的那么低。首先这本来就是一个薄利多销的生意。在售价的3元中成本大约在2元钱到2.5元左右,这样每单的毛利润大约在0.5元到1元左右。虽然看上去利润很低,但是一般这样的商品在销售量上都很高,所以即使不是爆款产品,每月也能有数千元左右的收益。
做这种生意的商家,一般自己就是生产制造商,对于他们来说,员工工资才是最大的开销,而能够将商品售出就保证了自己的产业不会处于亏本的状态,再加上实体的销售盈利,这是一条很好的保底途径。当然这其中也在于厂家能够直接以批发价销售,这是他们能够保证售价低廉的主要原因之一。
此外由于拼多多目前依然处在快速发展阶段,所以并没有大规模展开竞价排名或者直通车等业务,商家需要付出的宣传成本很少。只要你的产品价格或者质量足够的吸引用户,往往就能够获得不错的曝光度,从而获得较高的商品销量。而且拼多多采用的方式是拼团,这也在很大程度上促进了商家的销量。
不少的中小商家现在都开始转由淘宝进驻拼多多,因为拼多多能够带给他们更多的利润,也更加适合中小商家的发展。用户群体上也开始出现分流,不少对价格更为在意的消费者往往在拼多多上的消费比例增加,在淘宝上的消费开始降低。不过在商品的正规性等方面,拼多多还有待加强。
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