雷军对小米进军中高端还是不自信,原因却并不是小米9不够优秀
从2018年的12月份之后,发现雷军越来越关注微博和头条动态形态的和粉丝互动了,而且也特别关注粉丝的建议。当然粉丝的言论确实都影响着小米的每个决定。例如红米发布红米note7的时候,雷军收集了很多建议,而这次同样,在小米9发布的前夕雷军在发布会上讲,自己也还是很紧张的。特别是在价格方面!
确实小米9在各项参数上,发布会已经显得很低调。勇敢承认自己拍照技术是第三位。而且在视频拍摄、外观设计(该有的屏下指纹解锁、该有的水滴屏、该有的三摄摄像头和意想不到的曲面设计)都让小米9赢得了不错的反响。本身小米9在定价从3299起步,但是在微博上有网友反馈了价格。雷军还是很在乎微博的反馈,所以和小米公司董事方面商议把价格还是定位在了2999元!
产品配置从高通骁龙855加持到最大12G运行内存的加持,三摄摄像头。全系屏下指纹(含小米9SE),也算诚意满满,小米8没有的红外遥控等功能也进行了回归!
当然无形中小米9就成为了小米进军中高端机型的一个过渡机型。而红米note7成为了红米奠定千元机和经济实惠机型地位的机型。当然这个决策我认为还是正确的。毕竟你要涨价,你还是需要一款产品让用户和米粉收获到意外的惊喜感,或者说占便宜的感觉!
其实在发布会中可以感觉到雷军对于价格的顾虑和内心的矛盾,进行通过友商进行了很多对比。明显感觉到他觉得定这个价格的委屈。但是没有办法华为在中高端机型已经奠定了他的品牌地位,也一定有了一定的受众用户群体这个在2018年算是培养起来了。小米毕竟还没有建立好这个基础,相信以后是可以达到的!
当然我觉得这个肯定不是最根本的问题,小米之所以这样做,有点类似卧薪尝胆。因为毕竟去年小米的上市最后股价并不太理想,所以在销量方面也确实有点挫折,要挽救市场,要想找回小米的市场地位,确实需要一点妥协。不然雷军也不会再发布会说这样的话“小米本身是做软件的,没有想到进入了硬件行业,但是小米进入了硬件行业,也让友商们价格降下来了,产品质量做起来了。所以这是在行业中的贡献是不可磨灭的。”当然原话不是这样的话,但是大概意思是这样的。
还有一点可以体现,其实小米好像也不算太着急要用户购买,雷军更加鼓励用户和米粉到小米之家体验产品。从而再来购买这也说明了雷军对于小米9的信心,在小米之家安排了很多情景体验,来为小米9进行加分。我觉得这个策略确实真正深度很好利用了小米之家的价值,这个确实是小米的优势!
所以能够感觉到雷军希望通过优秀的产品小米9来获得市场口碑,在此通过实惠的价格去赢得中高端手机的地位。但是如果机子还不错,能够达到中高端机型。那也就意味着给市场中高端机型有着不小的冲击,今天也有网友在说IQOO(vivo旗下的子品牌)3月1日即将发布的新机,说这部手机会比小米9更占优势。但是我相信小米9这个价格定位是其他友商确实没法比的,相信这次妥协还是会给小米9带来不错的成绩的。
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