到处都要会员了，为什么腾讯、爱奇艺还天天说亏损？
随着互联网技术的发展，人们的生活习惯发生巨大变化。比如说观看视频的主要方式已经由电视逐步变成了手机或平板等移动设备。在这样的市场需求下就诞生了一系列的视频网站，比如说现在风头正盛的优酷、爱奇艺、搜狐、腾讯视频、B站等。还有那些更早些时候的快播、暴风影音等。
而说到现在风头正盛的"爱腾优"，不得不说现在是看啥都要冲个会员才能看，据2018年Q3财报显示，爱奇艺会员规模为8070万，腾讯会员规模为8200万，可见视频平台迎来了一个最好的发展时期。
但视频平台高速发展的下面，却蕴含着不小的危机。那就是现在的平台基本都是通过烧钱来维持着目前这一快速发展的景象。就爱奇艺举例，在其公开的招股书中，2015年到2017年三年间，爱奇艺营收入分别是53.18亿元、112.37亿元、173.78亿元，而亏损金额则分别是25.75亿、30.74亿元、37.369亿元。不仅仅是爱奇艺，优酷、腾讯、搜狐等在营收入不断增加的同时，但是所面临的发展压力却并没减少。那么，究竟是什么原因使得这种局面发生？
说到来造成这种亏损的主要原因就是版权争夺。视频平台为了获得更多的流量以及更多的市场份额，那么爱腾优就只能选择丰富平台内容，而购买版权就是主要方法。但是这几年视频平台的争夺，使得版权费一路猛升。据悉，2006年，《武林外传》一集的版权费仅仅为1250元；而到了2011年，《步步惊心》一集的版权费已经涨到了70万元以上；2016年，《如懿传》一集的版权费达到900万元这一惊人数额。仅仅十年时间里，版权费就涨了7200倍这一恐怖数字，连房地产增长速度都只能望其项背，而在如此高压下，视频平台要想短时间内实现盈利，那简直太难了。
除了购买版权外，自制节目也成为了这几年视频平台丰富内容的方法之一。在业内2014年被称之为"自制元年"，这也正说明了至那年启，各大视频平台都开始了原创节目的制作。可原创节目成本压力也不小，据爱奇艺2018年Q3财报显示，平台在自制内容上的成本高达40.7亿元，同比增加了160.2%。
现在，视频平台间的竞争愈发白热化，为了能不被市场淘汰，各大平台也越来越加大了投资力度，这在带来用户数量的激增的同时，也使得平台想要进行盈利也愈发困难。
但结合现在的市场形式以及环境，相信视频平台想要实现盈利也并非不可能。随着优质内容的不断创造以及技术的创新升级，能够吸引越来越多人，由"普通用户"升级为"会员用户"，带来不小的经济收益。相信在各种举措下，视频平台能逐步走向盈利，并更近一步的给我们消费者提供更加完善的服务。
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