2019年“共享出行”鹿死谁手,依然迷茫
一提共享单车,我很心疼小黄车。
再提共享单车,我对摩拜也很惋惜。
其实,在某种程度上,他们不是失败者,而是成功者。
去年我看新闻说“摩拜单车”变单“美团单车”的时候,心想终于有人接盘了;美团自己的定位和野心也很明显,他就是想成一个超级app,想连接各种生活场景,所以,他不太希望会有单独的app存在,这样做,流量就会分散。
从导流的意义上讲,美团单车的唯一入口在美团app上,这样也可以更好的为其导流,这也是非常好理解的。或许5年,或许10年,人们可有不会再谈及摩拜了,因为摩拜这个品牌,肯定是没有了。
说到这里,不得不说,小黄车和哈罗单车。小黄车我个人认为是真的黄了,押金我都没退,也不想退了,太累,太麻烦。账都坏到这种地步了,想要翻身更是难上加难。
哈罗单车这个后起之秀,拜在了阿里门下,虽然起步晚,一线城市下了禁投令,但哈罗在三四线城市玩得很开心,并且有了阿里这个靠山石,取消了押金,可谓是真是为民谋利,因此在三四线城市更是深得人心。
单车业务的如火如荼让哈罗的布局加快了脚步,春年之前,哈罗推出顺风车业务,想通过春运来搞一波,在几个城市率先展开了业务;但,落地并不是十分得顺利,毕竟不像滴滴一样,已经有了多年的积累。
2018年是资本市场的寒冬,2018年之前叫互联网泡沫,2019年则是泡沫慢慢消退的一年,资会市场会更加的成熟稳健;随着5G的到来,移动互联网用户虽然未至天花板,但增长趋势并不明显。
按照目前共享单车的局面,小黄车已经交卷了,并且说明了一个问题,那就是,有用户不代表有了一切;摩拜也说明了,有人接盘也不代表有了一切。
就算是哈罗出行在稳步增长,想要与滴滴一决雌雄,目前态势还未可知,哪怕是滴滴在去年的一年中,口碑并不怎么样。
互联网每一分一分都在更新,无论输赢,后面还是层峦叠嶂,有很多的问题要解决;但,终归离来开一件事情,方便用户,为用户创造利益才能真正的可持续发展。
{"weixin":{"label":"微信","name":"weixin","selected":true,"value":true,"sortid":"1","shareid":"weixin","sharetitle":"分享到微信","event":"shareToWeiXin","lang":"shareWeb_WeiXin"},"copy":{"label":"复制网址","name":"copy","selected":true,"value":true,"sortid":"2","shareid":"copy","sharetitle":"复制网址","event":"copy_url","lang":"shareWeb_Copy"},"qq":{"label":"QQ好友","name":"qq","selected":true,"value":false,"sortid":"1","shareid":"qq","sharetitle":"分享到QQ","event":"shareToQQ","lang":"shareWeb_QQ"},"sina_weibo":{"label":"新浪微博","name":"sina_weibo","selected":true,"value":true,"sortid":"4","shareid":"sina_weibo","sharetitle":"分享到新浪微博","event":"shareToSinaWB","lang":"shareWeb_SinaWeiBo"},"qq_zone":{"label":"QQ空间","name":"qq_zone","selected":true,"value":true,"sortid":"5","shareid":"qq_zone","sharetitle":"分享到QQ空间","event":"shareToQzone","lang":"shareWeb_QQZone"},"renren":{"label":"人人网","name":"renren","selected":true,"value":true,"sortid":"7","shareid":"renren","sharetitle":"分享到人人网","event":"shareToRenren","lang":"shareWeb_RenRen"},"douban":{"label":"豆瓣网","name":"douban","selected":true,"value":true,"sortid":"8","shareid":"douban","sharetitle":"分享到豆瓣网","event":"shareToDouban","lang":"shareWeb_DouBan"},"baidu_tieba":{"label":"百度贴吧","name":"baidu_tieba","selected":true,"value":true,"sortid":"10","shareid":"baidu_tieba","sharetitle":"分享到百度贴吧","event":"shareToTieba","lang":"shareWeb_TieBa"},"Facebook":{"label":"Facebook","name":"Facebook","selected":true,"value":true,"sortid":"11","shareid":"Facebook","sharetitle":"分享到FaceBook","event":"shareToFacebook","lang":"shareWeb_Facebook"},"Twitter":{"label":"Twitter","name":"Twitter","selected":true,"value":true,"sortid":"12","shareid":"Twitter","sharetitle":"分享到Twitter","event":"shareToTwitter","lang":"shareWeb_Twitter"},"LinkedIn":{"label":"LinkedIn","name":"LinkedIn","selected":true,"value":true,"sortid":"13","shareid":"LinkedIn","sharetitle":"分享到linkedIn","event":"shareToLinkedin","lang":"shareWeb_Linkedin"},"whatsapp":{"label":"whatsapp","name":"whatsapp","selected":true,"value":true,"sortid":"15","shareid":"whatsapp","sharetitle":"分享到whatsapp","event":"shareToWhatsapp","lang":"shareWeb_whatsapp"},"line":{"label":"line","name":"line","selected":true,"value":true,"sortid":"15","shareid":"line","sharetitle":"分享到line","event":"shareToLine","lang":"shareWeb_line"},"qq_weibo":{"label":"腾讯微博","name":"qq_weibo","selected":true,"value":true,"sortid":"3","shareid":"qq_weibo","sharetitle":"分享到腾讯微博","event":"shareToQQwb","lang":"shareWeb_QQWeiBo"},"peopleBlog":{"label":"人民微博","name":"propleBlog","selected":true,"value":true,"sortid":"14","shareid":"propleBlog","sharetitle":"分享到人民微博","event":"shareToPeopleBlog","lang":"shareWeb_peopleBlog"}}