电商法禁止美团“二选一”《人民日报》公开批美团扰乱市场行为
自从电商法实施以来,对电子商务平台的经营问题产生了良好的引导效果,很多商家都自主自发的像合法合规方向看齐,对于一些行业弊端,电商法的实施带来了显著了监督效果。但对于某些平台卖家,仍旧顶风作案,严重影响了行业的健康发展。
《人民日报》更是直接指出美团一直存在的“二选一”问题,不仅罔顾电商法的颁布实施,更影响了外卖行业的有序发展,严重侵害了平台商户的权益,美团必须重视这一问题,立足消费者及商户的角度,才能实现企业的良好发展。
消费者投诉预警,行业问题再度浮出水面
在近期的消费者投诉中,搭售和砍单成为了投诉热门。尤其是在刚刚过去的春运大潮中,很多消费者在购买车票、机票的时候,仍旧被平台上的捆绑搭售卡券所误导,平白多花了很多冤枉钱。这是在线旅游平台的“老毛病”了,在实施的电商法中已经给出了明确的指示,但仍有部分商家打擦边球,妄图蒙混过关。
“砍单”更是商家单方面终止交易的常用手段,在消费者下单完成并且支付成功后,商家将以缺货、系统故障、系统异常等原因强制取消订单,或者直接拒绝发货,严重侵害的消费者权益,经过调查,苏宁易购、蜜芽网、当当网、聚美优品等平台均存在这一问题,现已被监督部门警告,责令其整改。
“二选一”成为老大难,屡禁不止
“二选一”的问题是电子商务交易中的老大难问题,一直以来屡禁不止,拼多多被淘集集举报强制商家“二选一”,滴滴外卖进驻无锡的时候举报美团强制商家二选一,近年来,很多美团平台的商家也开始举报美团责令商家在饿了么和美团平台中“二选一”,否则将强制干预店铺线上接单。
对此,电商法中已经给出了明确的规定,平台经营者不得利用服务协议、交易规则、技术等与其他经营者的交易中实施不合理限制、附件不合理条件或者收取不合理费用,但是在海口、成都等地域,很多商家都实名举报美团存在严重的违法行为,目前,海口监督局已经成立专项调查小组,直接跟进美团的“二选一”问题。
《人民日报》点名美团“二选一”,对其涉嫌违法经营问题提出公开批评
美团作为外卖行业的巨头之一,在市场中具有一定的支配地位,但是在去年开始,就不断被爆出存在强迫商户“二选一”的问题,江苏淮安、浙江金华等地接到举报后先后成立了调查小组,针对美团的经营问题做出了罚款并责令其整改的通知。
但在今年1月份,海口市再次接到举报,爆料人崔先生称美团强迫他签订“补充协议”,否则将会对其店铺发起的活动进行技术屏蔽。这一行为严重违反了电商法的规定,立刻引起了海口市监督调查局的重视,甚至连《人民日报》都对美团多次的违规违法行为提出批评,该问题一经曝光,就引起了媒体及消费者的广泛关注。
对于现阶段的外卖平台来说,行业发展困于瓶颈,但仍旧不能依靠自身在市场中的优势地位随意倾轧平台商户的利益,强制商户进行“二选一”的问题是美团目前最大的问题,实现行业的健康有序发展,要立足于商户,通过技术变革寻找营销突破口,通过线下资源的重组和用户痛点的改造来实现企业升级。
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