共享单车的出现究竟是好是坏?260亿元为何都没能撑起这个行业?
从共享这个词汇出现,国内的市场就出现了很多不一样的变化。从共享单车到共享充电宝,似乎共享经济从一开始都会受到广泛追捧,因为对于消费者来说需要花费的成本较低。不过凡事都具有双面性,在共享经济为消费者带来好处的同时,也出现了一些“弊端”。
比如共享充电宝在为用户手机充电的同时,也可能导致用户的数据遭到泄露。要说共享经济这一块,发展的最“轰轰烈烈”的就要属共享单车了。从一开始推出就受到了市场广泛欢迎,随即诞生了一大批的厂商投入到共享单车这一行业中。
从一开始的辉煌到现在很多的共享单车都变成废品,堆在街头。这样的画面不禁让人唏嘘,从2017年开始共享单车就逐渐走向了下坡路,2018年摩拜和ofo不断“挣扎”。一个在创始人团队悉数“退场”之后,归于美团旗下。摩拜的创始人胡玮炜在其中也赚取了不少的利润,不管怎么说还没有让自己太过“亏本”。另一个却面临着很多头疼的事情待解决。
纵观和摩拜“渊源”颇深的ofo,在2018年的最后一个月里,先是经历了1000多万用户退押金的情况。其次又被曝出公司负债规模达64.96亿元,其中用户的押金就达到36.50亿元,供应链达到10.20亿元。ofo与摩拜相比局面就显得凄凉了许多,没有找到合适的“接盘侠”,还面临着一大堆的负债。截止到目前小黄车平台退押金仍旧是排队的情况。
与胡玮炜一样同属于年轻创业者的戴威,在经历了这些事情以后,身上的那股朝气也早就不复存在了。曾经在共享单车行业一度排在前列的巨头,也沦落到平凡人的地步。现在更多时候剩下的只有无奈。
从数据显示的来看,三年的时间里一共诞生了70多家共享单车公司。导致城市中的共享单车数量最高峰时达到2300多万辆,一共融资的金额就达到260亿元之高。值得注意的是融资的这笔高额资金,并没有任何回本的迹象,而且还在持续的“烧钱”中。
为什么投入了这么多的金额,不但没有回本,还出现了不少企业相继倒下的情况呢?难道共享单车的出现真的没有必要吗?
很显然但并不是,共享单车的出现从一方面来说方便了我们日常出行。在一些近路程的出行时,共享单车还是很方便的。而且共享单车需要的成本较低,对于用户来说既满足了自己的出行,也不需要花费太多的金额,属于一举两得的事情。
为什么有着这么好的条件,共享单车还是没能支撑下去呢?其实主要是很多企业在看到共享单车这一行业“有利可图”,便不管不顾跻身这一市场。前期为了节省成本,使用的都是低质量的锁芯。在后期出现问题时需要维护的成本较高,加上管理人员的费用。导致很多企业已经没有这么多的资金可以投入,因此只能离开共享单车这一市场。
纵观那些能够存活下来的企业,大部分在前期的投入成本上使用的都是高质量的锁芯之类的。后期需要维护的费用较少,所以才能在市场并不“乐观”的情况下继续发展。往后共享单车这一行业能够存活的企业会越来越少,不过能够留下来的企业相信都是比较高质量的,也是大众能够信赖的。
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