百度除了搜索还有什么
“腾讯的产品、百度的技术、阿里的运营”曾经这一说法深入人心,近两年百度内部权力斗争不断,外部深陷“竞价排名”丑闻,导致大家质疑百度初心怀疑“百度的技术”时,2019年春晚百度凭借过硬的技术成为目前为止唯一抗住了春晚红包流量的冲击公司。此前腾讯、阿里相继在春晚红包冲击下宕机。
2015年微信春晚摇一摇互动次数110亿次,22:34出现峰值(8.1亿次/分)出现在22:34,腾讯宕机1小时。2016年,支付宝拿下了春晚合作机会。除夕夜,支付宝短暂宕机。2018年春晚,淘宝在2017年双十一基础上对服务器进行了三倍扩容,然而春晚的数据峰值,超过了双十一的15倍,最终淘宝还是没有扛住。
春晚开演后一个小时,全球观众参与百度App红包互动达到92亿次,百度除夕夜总共发出4轮9亿红包,全球观众参与互动活动次数达208亿次。数据的背后我们看到了为此次抢红包提供技术支持的百度云和百度技术团队的扎实基本功。面对“临时用户登录量极大,瞬间出现巨大流量峰值,短期资源需求量巨大”三大挑战,百度仅用时30天即完成对百度APP、百度云等相关十余款产品的技术优化,成功抗住春晚流量冲击。
然而在牛的技术如果不能转化为效益,终将是空中楼阁。BAT中腾讯手握QQ和微信掌握PC和移动端互联网入口,为旗下游戏及其它应用提供流量,赚取巨额利润;阿里拥有天猫、淘宝、支付宝、菜鸟物流加持已经形成完整产业链,反哺其在未来技术上的投资。反观百度,目前唯一能取得效益的貌似只有搜索的竞价排名。这也导致了其在云计算、和大数据应用等方面的滞后,唯一赶上的自动驾驶部门还在去年出现负责人离职的情况,这无疑是雪上加霜。
前几年百度错过了共享汽车、外卖大战输给了阿里和美团,唯一拿的出手作为中国五大视频网之一的爱奇艺(另四个优酷、搜狐视频、腾讯视频、芒果TV),还是个吞金巨兽(在2015年、2016年、2017年的净亏损分别为25.75亿、30.74亿和37.369亿元),目前还看不见盈利预期。也行这才是李彦宏焦虑的根源,没有足够的盈利渠道,只靠风险投资终究是不靠谱的,随时有可能被抛弃,也无法布局未来产业。
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