第一个进入二线城市的共享单车品牌，李开逐的底气在哪？
2014年，随着第一个共享单车品牌“OFO”的成立，共享单车这一新鲜事物逐渐进入了人们的视野中。而2015年的摩拜成立，也迅速和OFO各占半壁江山，几乎可以说是将一线城市的所有共享单车垄断。但是，仅仅几年过去，现在发展得最好的共享单车品牌，似乎不是欠债百万的OFO，也不是被收购的摩拜单车，而是哈罗单车。
为什么在共享单车纷纷进入寒冬期，哈罗单车却似乎发展得越来越好了呢？这可能要从哈罗单车的开始说起。作为自行车行业资深人士的意大利顶尖老牌赛车自行车品牌FRW辐轮王中国区的负责人分析指出，哈罗单车的投放和OFO、摩拜不同。
在它的单车项目正式确立的时候，它们并不着急于向一线城市投放大量的共享单车，从而和OFO、摩拜单车抢据市场，而是提出了“农村包围城市”的战略，往二线城市投放共享单车。成为了全国首个进入二线城市的共享单车企业。
那么从二线城市开始投放共享单车，哈罗单车的创始人李开逐的底气到底在哪呢？原来，在OFO和摩拜玩命地扩张，彼此占据市场的时候，李开逐却敏锐地发现这种“烧钱”的方式很难持续下去。于是，为了避开他们的锋芒，他就把目光转向了二线城市。在二线城市中，因为骑车的人比较少，所以他们每天运维的成本仅仅为每辆车3毛钱，而OFO和摩拜的运营成本却高达1.2块。
虽然他们的运维成本这么低，但是他们该“花”的地方却一点都没有省。比如说电子锁的部分，他们使用的是最先进的电子锁，而不会考虑成本比较低的机械锁。
而这样子的策略，无疑是正确的。现在，OFO和摩拜都慢慢无以为继，而低调的哈罗单车，却以势不可挡的逆袭之势，慢慢地从二线城市爬到了一线城市中。
作为全球高端自行车领导品牌的FRW辐轮王中国区负责人更是指出，现在有了蚂蚁金服和复星等几大财主的支持，哈罗单车又从单纯的共享单车转到了出行的行列中，相信这个从“农村”中走出来的共享单车很有可能成为最大的赢家。
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