拼多多超越京东成就电商老二？腾讯叫板：阿里的对手只有我！
据1月25日得到的最新消息，电商领域格局又产生了新的变化，拼多多多以318.38亿美元的市值首次超越京东，或可成就行业老二地位。
拼多多诞生以来，充满了传奇色彩。据外媒报道（2018年），成立时间仅3年的拼多多平台，就紧随京东之后，就占据了中国电商的5.2%份额。
虽然从市场份额上来看，短期内阿里龙头老大的地位，仍然无法撼动。但是拼多多的崛起，却让我们看到了一个信号：新型电商的兴起！
伴随着移动互联网的发展，一个传播力、引导力、影响力、公信力不断提升的新型主流媒体矩阵在全媒体时代浪潮中成长壮大，传统媒体和新兴媒体正在逐步融合。新华社北京1月26日消息称，中共中央政治局第十二次集体学习把“课堂”更是设在了媒体融合发展的第一线。
新兴媒体发展，同时也在在改变着传统电商的商业模式：“移动优先”成为共识、“用户意识”深入人心、“爆款产品”屡屡刷屏，“社交电商”和“内容电商”也成为了下一个风口。
其实，无论是拼多多还是京东，论用户体量都无法和阿里叫板，拼多多也只是社交电商的一个代表而已。真正能威胁到阿里的，也只有腾讯。
连腾讯CEO马化腾都坦言，和阿里巴巴的竞争已经到了无孔不入的地步。并且，拼多多和京东背后也有着腾讯投资的身影。
腾讯布局电商，也有着其先天优势。
统计显示，截至2018年6月，我国网民规模达8.02亿，手机网民规模达7.88亿，而腾讯单单微信的月活用户就达到了10.8亿！
超2000万的公众号，约8亿的月活跃粉丝，为内容电商和社交电商打下了夯实的基础。
微信小程序也成为了腾讯重要棋子，如果说曾经的腾讯已经很好地做到了人与人的联系，那么微信小程序将彻底打通腾讯与线下市场的联系。届时，又将有一大批创新者涌入到腾讯的舞台。
刘强东曽经说过：“无论零售业现在和将来发生怎样的改变，有三件事从来没有变化过，对消费者来说，他们永远只在乎质量、价格、服务。”
但一场由技术飞跃带来的深刻变革，也促使着时代的创新发展。社交电商和内容电商，是一条从未有人走过的路，也一定有新的挑战。
惟创新者进，惟创新者强，惟创新者胜！
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