同为购物平台，为何拼多多就能将商品卖成出厂价？
"拼多多，拼多多， 拼的多，省的多……"是不是感觉很熟悉呢，近几年，拼多多用让人惊讶的低价成功打破电商壁垒，成为一匹大黑马。迅速占领了一批市场。
拼多多成立于2015年9月，是上海规模最大、成长最快的电商平台之一，被视为阿里、京东的强有力挑战者。同样是突破1000亿元GMV，阿里花了10年时间，京东经历了6年时间，而拼多多仅仅用了短短3年时间。2018年7月，拼多多成功上市。拼多多的成功崛起再一次让人看到电商的潜力，也让人们对拼多多有了更多的期待。
拼多多的商品真的不是一般的便宜，这就让人们有了很深的疑惑，拼多多到底是靠什么盈利的?
相对而言，拼多多的商家维护成本比淘宝要低，竞争没淘宝大，更容易推广。总体来说，拼多多商家并不需要出很多费用，报名新品活动，多做几个砍价活动就可以很好的达到广告的效果。如果在拼多多开店，除了交纳押金的成本外，几乎是零成本盈利，所以大多数商家都愿意压低价格，按薄利多销的方法，然后多卖一点。
另外一方面拼多多的价格那么低，是因为拼多多的官方要求。拼多多要求商家把价格降低，比如说如果商家想要报名新品活动，需要输入一个淘宝链接才可以报名，而且所售商品价格要比淘宝便宜，不然通过不了，所以这就是官方通过各种手段来降低商品价格，而部分商家为了销量，赔本赚吆喝。
拼多多之所以会很便宜，还有一个众所周知的原因，那就是假冒伪劣产品太多。有些不良商家为了暴利，就用假货来欺骗消费者，这就导致了拼多多平台的商品参差不齐，尽管商家在短时间内赚了一大笔钱，同时也失去了消费者对拼多多的信任。
关于拼多多为什么会如此便宜，黄峥在接受采访时也曾提到过：消费者买便宜的东西并不等于消费降级，之所以有众多低价商品，是因为拼多多开创了一个新模式。
拼多多确实在做升级的事儿，只是不同于 10 年前阿里重造一个天猫，拼多多采用的是扶持工厂。去年12月份，拼多多宣布推出新品牌扶持计划，分为三个阶段预计共扶持 1000 家工厂品牌，首期试点 20 家，其中包括家卫士、松发陶瓷、三禾厨具、重庆百亚、富光保温杯等，涵盖多个行业。
这些工厂普遍以代工起家，有着高质量、规模化生产的能力，但却没有在全国范围内打出品牌。拼多多想要做的是，借助这些工厂强产能弱品牌的特点，给予流量和大数据上的支持，从而打造出价格低，但质量还不错的产品。这样既没有丢掉低价的特点，又进行了商品升级。
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