口碑饿了么王磊称今年重视中低线城市，消费升级，真在三四线？
口碑饿了么宣布"三个一百万计划"，要推进本地生活服务数字化，要帮助更多线下传统的商家，实现数字化，尤其是帮助中低线城市的商家，连接上互联网。2018年，很多互联网自媒体都在传，明年的市场，在三四线城市，一线大城市的人不敢花钱，反而小城市的人有更多可支配财产，现在连口碑饿了么如此宣布，是证实了这种趋势？
网传市场在三四线的依据大概是这样，中国人都有要拥有属于自己的房子的情节，父辈不稳定的童年、青年生活让他们渴望稳定，并且把这种情绪传递给下一代，小城市很多本地人，而且房价便宜，所以在没有买房的压力之下，加上消费观念转变，更敢于花钱，同时生活比较休闲，有更多的时间和心情消费。
首先我们来看一下重点理解一下消费升级这个概念，它主要是指结构的升级，简单说来就是倾向于买、能买得起更好的东西了。阿里数据显示，26-35岁这个群体，是双十一消费的主力。以前小城市的人一直在大家的印象里就是价格敏感，所以其实我们的消费主力随着时间流逝，已经悄悄换了一批人，新的这一批"26-35"岁有新的消费观念，更倾向于质量。
另外还有一个现象，就是北京、上海这2年的常住外来人口首次出现了下降，这说明大城市的吸引力在下降，国家一系列的先进城市带动后进城市、一直致力产业转移、增加工作机会的举措有了一定成效，加之互联网的发展，让工作地点选择的灵活性增强，一部分的"高消费"群体，流回中低线城市，这一批人，也是促成消费升级的重要力量。
三四线的潜力，除了消费观念改变，其实还有另外一个非常重要的原因。即使现在经常能听到说，人口红利已经的时代已经结束，现在要靠的是精细化运营，其实这种说法是不全面的，在居民生活相关的很多市场，其实还有很多很多待开发的客户。
罗振宇2018年跨年演讲《时间的朋友》里面，就有说到一个跟人口红利相关的事情，有一年跨年，他们想在春晚打个广告，结果导演告诉他，要有一亿日活的app才能在春晚打广告，否则广告播出那一秒，你的app就会崩掉，这样会砸央视招牌，后来淘宝上了这个广告位，并做好了双十一承载力几倍的准备，结果还是崩掉了，原因就是低估了看春晚的人数，高估了用淘宝的人数。
连淘宝，一个感觉普及率已经很高的，做了那么多年的app，都没想到自己还有那么多疆土待开拓，更何况其他公司，而这些待开拓的人，大多是生活在中低线城市，这个也是 "小城市大潜力"的重要原因。在这里就不得不夸一下刘强东，很早以前就开始布局小城市以及农村电商市场，能够在亏损多年的情况下仍然稳住投资人，眼光确实长远。
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