苹果三星达成合作什么情况 强强联手这是有大动作的节奏
苹果与三星的关系可以说是“相爱相杀”。作为全球智能手机两大巨头，一直以来苹果与三星的竞争不断，专利大战、广告中的明嘲暗讽等。但撕归撕，两者之间又有不少合作，比如三星为苹果iPhone提供OLED屏幕(且独家)、早些时候的内存和闪存芯片等，如今更是宣布三星电视2018和2019款将可以直接访问苹果iTunes的电影和电视内容。
三星电视支持 Airplay 2投屏功能
据外媒报道，CES2019开幕前夕苹果与三星双方宣布达成合作：从2019年春季开始，三星智能电视的用户将能够访问、播放以及购买iTunes电影和电视内容(iTunes Store)，覆盖100多个国家和地区。而且三星还将与iTunes深度整合，届时通用向导、Bixby和搜索功能都将支持iTunes。
与此同时，Airplay 2投屏功能也将支持iPhone和iPad用户将视频、照片音乐和播客等内容从手机发送至三星电视，不再需要额外购买Apple TV，190个国家和地区适用。
其中，三星电视2019款(QLED 4K、8K以及HD电视)将直接内置iTunes和AirPlay 2服务，而2018款智能电视也通过固件升级获得上述功能。
三星电视
苹果与三星的这项合作可谓是“罕见系列”，这也苹果iTunes首次内置在第三方设备中。同时也可以预见，苹果近两年不会推出智能电视等硬件设备，而是专注于发展包括视频流媒体服务在内的服务类业务。
当前，苹果iPhone等设备的销售乏力，在中国等市场份额持续下滑。苹果想要重新获得市场的认可，就不得不逐步淡化硬件优先的策略，将目光瞄准内容以及软件等，从而提升服务类收入。
日前，苹果CEO库克宣布2019财年第一财季营收预期下调至840亿美元(15年来首次下调)，但却指出本季度服务收入将达108亿美元，且有望实现从2016年到2020年将服务业务规模扩大一倍的目标。
可见，近两年服务类营收的增长速度之快，如今更是成为了苹果整体营收的关键。当然这也离不开苹果在服务、内容生态方面的投入，如加大力度制作原创视频节目(对标Netflix的Originals)，Apple Music登陆亚马逊Echo、以及如今iTunes与三星电视的合作。
此次与三星电视的合作，苹果不仅能从三星电视用户那里获得新的的收入，还扩大了苹果iTunes的覆盖范围(当前，三星在电视市场份额超33%，远高于索尼、LG等)，甚至是给原创视频内容服务找到了“落脚点”。
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