海底捞、拼多多为什么能成功？罗振宇一句话说清背后逻辑
这几天，逻辑思维创始人罗振宇的跨年演讲爆红网络。其中关于人工智能与人的比较，也被网友津津乐道。
互联网时代，人工智能已经渗透到了我们生活的方方面面。无论是点餐、购物，还是娱乐，人工智能都能根据使用记录和上亿条数据为用户推荐最适合的内容。甚至在不远的将来，人工智能还可以为我们开车、工作……
人工智能什么都能做，人类会有危机吗？罗振宇认为，人工智能虽然很厉害，但这个世界绝不会变成只有机器、算法的世界。很多时候，人的逻辑比人工智能更管用。
比如在购物时，人工智能真的那么好用吗？平台推荐的商品用户未必会喜欢。这个时候，人与人之间的信任就胜过千万条数据。近几年很火的社交电商拼多多就是抓住了这点，才能在短短3年时间成为电商界的新贵。
为什么拼多多的拼团能够风靡全国？因为张大妈看到商品时，想到李大妈一定也喜欢，两个人一起拼团还能便宜5块，而她们之间的信任让李大妈能放心购买商品。同样的道理，李大妈让王大妈也参加了拼团。这就是拼多多最底层的商业逻辑，而这种信任背后的原因是人工智能也分析不清的。
再比如寄快递，为什么我们会选择顺丰？相信很多人都还记得几年前顺丰的快递小哥被打，顺丰总裁王伟替他出头的新闻。2018年，顺丰还做了一件事，为1亿快递小哥定制了耐克的工作服。
顺丰对快递小哥的照顾和尊重让快递小哥感受到了信任。于是小哥在工作的时候会更热情、更贴心。这种信任通过快递小哥传递给了我们。这也不是靠人工智能的算法就能解决的。
在罗振宇看来，信任这个东西厉害到可以驱动一个庞大的、现象级的商业公司。顺丰、拼多多、海底捞这些公司之所以能够提供同行无法提供的服务，就是因为他们不是只靠算法驱动，把客户当做一个个冰冷的数字，而是用人的视角来为用户服务。
对企业来说，最好的经营其实是经营人与人之间的感知和判断，这比人工智能更管用。
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