张小龙去年创造的demo——微信“跳一跳”,最近怎么销声匿迹了!
大家还曾记得去年年尾微信小程序被一个一个名叫“跳一跳”的小游戏带动起来,简洁的页面、倒感叹号式的小人、方的圆的台子或桌子……“跳一跳”自去年12月28日上线以来,缔造了游戏史上又一个奇迹——一天之内竟超过1亿的用户用指尖遥控手机屏幕里的小人儿在一个又一个格子上跳来跳去,乐此不疲。这个最初仅有4、5个人的微信团队做出的小游戏,被腾讯高级副总裁、“微信之父”张小龙称为“很匆忙的一个demo”,却超出了“他的预期”。说起张小龙,王××可是对他有那么一丝小崇拜呢!下来就来扒扒他的人生经历。他的经历中有几个重要的时间点:1969年12月出生;1987年到1994年在华中科技大学电信系本科读到硕士;1997年毕业3年后,他发布了Foxmail这款经典的邮箱软件,拥有400万用户,15万同意卖给雷军却被遗忘,最终2000年以1200万的价格卖给了博大公司;2005年腾讯收购了Foxmail,张小龙加入腾讯任广州研发部总经理,负责带领QQ邮箱团队,使之起死回生;2010年申请立项开发微信。2016年,微信活跃用户已高达6.97亿,用户遍布世界,估值超过5000亿元。
张小龙还曾说过,跳一跳不能卸载只能克制!
“小程序跟App是两种不同的应用组织方式。”张小龙表示,并不认为小程序是要来取代App的,相反小程序是要去丰富APP的很多场景,在很多场景里面可能一个App太重了,反而变得不方便,比如说你在线下看到一个东西,你非要针对这样一个东西下载一个App的话,是一个挺难做的事情,门槛太高了。他透露,未来,希望小程序的触达是通过扫描一个二维码,甚至在更遥远的某一天,是通过一个眼镜直接可以打开一个小程序,而不是去下载一个App。
关于小程序,是以技术开放为前提的,本来就没有专门为谁准备的一说。关键在于怎么充分利用微信的开放接口去实现自己的业务。微信作为一个社交工具,从来都不是一个中心化的流量入口。
张小龙:“希望‘跳一跳’给更多游戏开发者以希望,小游戏是小程序这样一个平台上很好的实验,我们希望通过小游戏这样一个平台,能吸引到更多的游戏开发厂商进来,并且是基于小游戏所定义的这样一个平台规则。”
王××感觉这个小程序确实不错,很大程度能放松压力。而且小程序和公众号配套运营效果也不错,小程序也是很需要技术的,学习编程的王××还有很长的路要走啊,希望大家支持我!!
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