阿里巴巴旗下的哈啰顺风车来了,你敢上车吗?
2018年9月,哈啰单车进行了品牌升级改为“哈啰出行”,有没有发现,这样的操作和当年的滴滴打车改名为“滴滴出行”如出一辙?滴滴出行先做打车,再做单车,而哈啰出行,先做单车,再做打车。共享单车大战,哈啰单车成了最大的赢家
一年前,共享单车领域是头部市场是摩拜和ofo。哈啰单车仅仅是布局在非一线城市的跟随者。但如今,ofo现在相当于已经被判了死刑,摩拜CEO创始人胡玮炜已经从摩拜离职,摩拜在美团王兴的带领下也涌入了网约车的领域,永安行依然是稳扎稳打的做桩。
据阿里的曾鸣在2018年年中透露,由于哈啰单车在加入支付宝后进行免押金骑行,加上哈啰单车良好的骑行体验也是备受用户的喜爱,哈啰的日订单量总和已经是摩拜和ofo的总量之和,况且哈啰出行最近又融资了40个亿的人民币,而且是蚂蚁金服的领投,(哈啰出行的股权结构相对滴滴出行来说更为简单一些,因为阿里巴巴是最大的股东)此前哈啰单车也经了10次的融资,截止目前哈啰出行总融资额度约200亿人民币。
足以见得,在此次的共享单车巅峰对决中,老大被老二干死了,老三成了最大的赢家!
哈啰出行果断进军网约车业务!
哈啰单车吞并了共享单车的半壁江山后,近日,哈啰出行也大张旗鼓的上线了网约车业务,在哈啰出行的app上就可以看到其顺风车模块,但是,貌似在进行预热——开城准备中,请敬期待!
并且,用脚指头都能想到,哈啰出行现在是暗流涌动、招兵买马,进行招募顺风车车主,号称“月赚2000,48小时极速审核”。因为先有鸡还是先有蛋这个逻辑在共享出行领域中,肯定是先有车、再有乘客,再说了,乘客比车多啊,先招募司机是必然的。
而哈啰单车为什么在这时候来趟网约车这浑水?
可能哈啰单车让算命大师算过时辰了吧,因为此时的网约车市场如哈啰单车进入共享单车的市场的时机非常相似。哈啰单车是在共享单车混战后,共享单车企业该死的死、该亡的亡,且有良好的市场教育的情景下入场的,而网约车领域现在也是如此,目前市场上,美团打车又较为疲软,仅有滴滴出行一个巨头,随着滴滴目前在网约车整改期,大量用户转场,可谓天时地利人和,所以此时入局顺风车是最佳时机。
安全问题、政策问题依然是最头疼的问题!
不管是对于哪个企业、哪个平台的网约车都将面临安全和政策的问题,而且对于平台来说,这些管理制度将越来越严格。
因安全事故问题,滴滴和高德地图都陆续下线了顺风车业务,而哈啰出行依然此时上纲上线的布局网约车,我想不仅有庞大市场因素的欲望,阿里巴巴靠山的庇护,可能已有对策,因为大家都面临同样的问题,所以说并不是最大的问题。至于哈啰出行能否入滴滴的法眼,成为最大的竞争对手,那得看阿里巴巴给多大的支持力度了。
拥有阿里做靠山,哈啰能否完成王者逆袭!
接入支付宝的的芝麻信用体系,哈啰单车实现了农村包围城市,华丽的完成了共享单车领域的逆袭。而此次哈啰依然背靠阿里巴巴、支付宝的信用体系对司机和乘客进行平衡制约,同时借用阿里巴巴的客服和大数据方面的经验,以及庞大的资金备用,和滴滴背水一战。
有趣的是哈啰出行和高德地图都是阿里系,且二者都有网约车业务,不知两者最后是否会搞在一起,也就是让老二和老三合并,碾压老大?
不过,作为消费者,我们真心希望有竞争,因为有竞争,才不会形成垄断,我们消费者才有机会获得低廉的“产品”。
哈啰单车想必大家都用过了吧,但是哈啰顺风车如果上线了,你会不会也参与一下呢?别告诉我,没有补贴你就不上车哦!
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