陌陌社交软件现中年危机,负面新闻不断,你怎么看?
大家都知道,在社交领域,腾讯一直都是行业的巨头,微信还有QQ在社交领域立起了一座高耸的大山,拦住了许多想进军社交领域的巨头们!在大家的印象,微信和QQ做的都是熟人社交,因为一般加的好友都是生活中所认识的人,其实大家并不知道,QQ在一开始的时候是通过陌生人社交发展起来的,后面随着用户数量的越来越多,熟人之间的往来也就多了,QQ变成了熟人社交!而后微信也借助着QQ的用户关系网建立起来了庞大的用户数量。可见陌生人社交到熟人社交是社交软件都需要经历的一个必经阶段,就像我们生活中,陌生人变成熟人朋友一样,逻辑是相同的。微信和QQ目前就是熟人的社交,陌生人社交是比较少!而有一个巨头就利用了社交领域陌生人社交的空子,发展起了庞大的用户数量!
这个巨头就是陌陌,靠着陌生人社交起家的陌陌,在短短的几年时间就发展出了1.8亿人左右的用户注册量,成为人们纷纷议论的一个焦点!而后还成功地在美国上市,正式成为了社交软件领域的巨头!但是近几年,曾经一度活跃在用户视线里的陌陌却慢慢地消失了,用户增长速度不断降低,降到了15%,而且活跃用户数量也出现了停滞,还有用户流失现象,下场悲惨!毫无疑问,陌陌已经出现了中年危机!
那么陌陌出现危机的原因是什么呢?首先是竞争对手的越来越多,因为资本的跟风性,所以市场上出现了许多和陌陌类似的产品!陌陌于其他产品除了建立时间早外,并不具备其他优势,如果不善于创新的话,必然会陷入更大的危机!其次,是负面新闻的不断出现,因为是陌生人社交,所以难以避免会发生一些安全问题,特别是陌生人通过线上转移到线下之后,这样的安全问题发生的概率则更大,这难免会引起用户的吐槽,负面新闻也是随之而来!
为了从这样的困境突围而出,陌陌不得不做出新的改变,拓展新的业务!这两年陌陌已经从原来的陌生人社交领域迈出步伐,进军直播等泛娱乐领域!但是直播等泛娱乐领域的竞争压力也同样巨大,陌陌要想新取得新的增长压力同样巨大,不知道陌陌是否能突围而出!对于陌陌大家怎么看呢?欢迎留言讨论!
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