彻底凉凉，怎样打烂一副好牌？ofo告诉你！
近日，有关ofo破产的消息可谓闹得沸沸扬扬，如果还有不明真相的群众，赶紧来和小编一起一探究竟吧!
作为国内共享单车的原创者，ofo曾经在风投一轮又一轮的热捧下迅速壮大，并且快速成名，甚至一度成为共享单车行业投放量最多的企业，并在年轻有冲劲的创始人戴威的带领下，杀到了行业的最前沿。
这一路走来，ofo是怎样把自己的一手好牌打烂的？
Ofo自2015年6月以来，以其"无桩单车共享"模式及方便快捷等优点，累计向全球20个国家，超250座城市、超过2亿用户提供了超过40亿次的出行服务。看似顺风顺水的，其实内部早就满目疮痍。
2016年，朱啸虎投资ofo,并且不遗余力的为ofo做宣传。当ofo与摩拜这两个行业寡头进行拉锯战时，朱啸虎建议戴威要有大格局，与摩拜合并才是良方。但戴威一口气回绝，无奈，朱退出ofo；
2016年9月，滴滴又投资了ofo，并在2017年初成为了ofo的最大的股东。但即使拿到了融资，戴威还是不想听股东的建议，他想单打独斗。戴威又成功的和第二个合作伙伴闹僵了；
2017年，摩拜由于其良好的用户体验慢慢提升了市场份额，而此时，ofo的选择是大量地投放小黄车而不注意保养，导致了堆积成山的废车出现，此时，便成了小黄车大势已去的前兆；
2018年7月，ofo相继退出德国等部分国际市场。
9月1日，凤凰自行车起诉ofo小黄车拖欠货款；8日，有多名网友反映称，在使用ofo小黄车APP的时候，充值押金或者退押金的时候被诱导消费，或是充押金的时候变成年卡用户，或是在退押金的时候被升级成年卡；
2018年10月27日，有媒体披露称ofo小黄车退押金周期再度延长，已由原来1-10个工作日延长至1-15个工作日，客服沟通亦不畅通，还有网友表示实际退款期可能超过1个月，ofo用户退押金难的问题引发公众不满；
11月28日，ofo创始人戴威发内部信：哪怕是跪着也要活下去，向死而生！
再来戴威这个人，北大光华管理学院毕业，有着年轻，自信，执着等优点。年轻就是财富，错了重来，于是敢想，敢干；自信就是能保持独立的个性思维，支撑自己努力前行；执着，就是不服输。
但与此同时，他的年轻在管理公司方面体现出了一种不成熟；他的自信让他错过了很多机会；他的执着，不会妥协让他接连得罪合作方，使其错过了能把ofo发展到更高层次的平台。
小编认为，退押金难事件从长远的角度来讲，不算一件大事。但因此失去的用户群与客户信任，戴威不知道怎样才能挽回。ofo,这次是真的悬了~
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