玩抖音怎么赚钱?3种方式可以获取收益,你都知道?
在前几期的推送中
小爱给大家分享一系列
关于如何要运营抖音和微博的技巧
希望帮助大家抓住这波机会
更好的入驻运营
之前也提到
抖音现在正处于产品的爆发期
那么它有哪些收益模式呢?
当你的抖音号慢慢做大,有一定稳定的粉丝和播放量后,广告主会找上门来,可以通过帮他们发软广、硬广的方式植入广告来变现。现在我们刷抖音就可以刷到很多有广告植入的视频。
卖自己的产品,开网店。跟之前美拍达人和博主一样,主要走的是红人达人路线,通过给自己的产品和店铺引流实现变现。
抖音直播的抖币和人民币的兑换比例为7:1,而抖音直播礼物中,棒棒糖为9抖币,仙女棒为19抖币,boom为199抖币,直播间里大家频繁刷的礼物都是白花花的人民币呐!
建议大家的发布频率是一周2-3条为基本,然后进行精细化运营,保持视频的活跃度,让每一条视频都尽可能的上热门。
将15秒的视频拆解成封面、内容、爆梗三个部分。封面要抓住用户的眼球,吸引用户,然后开始内容,结尾的时候一定要留一个梗。
尽量人格化。抖音其实还是以人为主,无论是使用真人、动画人物、语音人物都是要让用户有真实感和参与感。
对于粉丝们的评论,要认真维护,可以提高粉丝的粘性。
之前非常火的手指舞就是如此,令人眼花缭乱,不知不觉就表演到结尾了;还有很多菜谱、化妆等小视频都会采用这种方法:把语速设置的很快,或运用音调较高的女声/男声,显得非常急迫和紧急。
这个也很常见,就是用一些平时不太常见的事件来吸引别人,如反常识的舞蹈动作、人们常见的知识误区等。
仅是抖音上火起来的美女帅哥就很多了,费启鸣、裴佳欣等等,用户总是会去追逐美好的事物,所以,小姐姐小哥哥永远都有市场~如果公司正好有这种资源,就不要浪费啦!
用户大多看抖音和微视是为了放松和休息,因此搞笑轻松的小视频最受大众的喜爱。对教育机构来说,针对学习过程中的好玩的事件、比较有意思的知识都可以尝试。
为用户推荐一些生活、学习、工作中的实用小技巧。目前较火的有化妆品类、美食类、生活类。这类视频的收藏率和转发率也是比较高的。
萌宠也是受众较多的一类。比如把宠物人格化,给它穿上很多搞怪的服装、给宠物配音说话等视频经常有很高的播放量。
平台肯定是欢迎原创独家的内容,提醒大家不要做搬运工。
我们在运营自己的抖音账号时
哪些内容效果最好?
最受用户欢迎?
这要通过数据分析来得出结论,我们要学会使用工具,帮助我们更好的捕捉用户痛点,策划内容,优化运营,从而做起来更加得心应手且事半功倍。
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