OFO倒闭的原因你们大概都说错了!
OFO倒闭的原因你们大概都说错了!

OFO
看了很多关于OFO倒闭没有?的观点,感觉没有一篇抓住本质的!
马化腾说因为投票制,车友会的理由就更多了。。。反正组团去退款也是一大风景哦!
其实大家都把关注度放到了OFO身上,摩拜倒是鲜有提及!其实摩拜只是没有引起退款狂潮而已。
其实一切的开始,在于市场态势的变化!市场决定性的变化在2017年底,其实OFO已然成为了巨头的弃子!在共享单车疯狂的时间,其实大背景是微信支付和支付宝的流量之争!创始人没有把握好巨头抛出的橄榄枝,导致了哈罗小蓝车的一夜风行!

哈罗
下面几点足以让市场发生根本性的改变:
1、 芝麻信用分650以上免押金;
2、 骑行的舒适度还真不在OFO之下,主要是轻便;
3、 5/6线城市到二线城市,覆盖量绝对力压小黄车系列;
4、 故障率低于小黄车;
当时站在街头做过统计,十个使用共享单车的人,大概有八个使用的是小蓝车!(郑州,个人实地观察)其实在一年以前,小黄车系列已经死了!只不过是苟延残喘到今天的无可挽回!
OFO之死,是死于支付宝的芝麻信用分!在此之前,微信支付和支付宝的战争一度让阿里巴巴很是难受,不知道在光明顶召开了多少次战略会议,终于找到了九阳真经(芝麻信用分),开仓放粮,起始在租房、住店开始测试!几个月后大火燃烧到了覆盖人群更广!使用频率更高的单车上!
其实,不管OFO和摩拜单车创始人有这样那样的情怀或者失误,决定性因素只是市场态势,或者基层逻辑发生了变化!同时小黄车又沦为了大哥们的弃子!失败在所难免!
因为说到底,单车的壁垒太低了!玩玩概念可以,站不好队!真要你死我活时,飞灰湮灭又在常理之中!
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