就在昨天，社交电商的大门，敞开了
微信每一次版本号为正整数的更新，都是能引发全网热议的大动作，但这一次的更新，产生的影响远不是之前的版本所能比拟的。
UI的全面升级
在看到熟悉的地球与背影之前
映入眼帘的是微信的全新开屏
配文"因你看见，所以存在"
同时配有一首来自Leonard Cohen的《In My Secret Life》
<插入音频>
可以说是非常文艺了
在进入微信之后，我们就可以看到优化后的全新界面
UI界面的更新非常明显，几乎所有页面都被全新的UI设计覆盖。
视觉上的直观感受更扁平更简单
抛弃"微视"，打造"时刻视频"
在个人设置页面的右上角
点击相机按钮，即可打开【时刻视频】
拍摄后会自动上传
朋友只能在24小时内查看视频
同时支持冒泡留言功能，互动性更强
这是腾讯本次更新微信，放出的第一个大招
无论是快手，还是抖音，他们都对公众号的生态圈产生了巨大冲击，分走了相当份额的流量，腾讯先是布局了"微视"，后又放出了"时刻视频"，这无疑是想在竞争激烈的短视频市场中，利用自身社交平台的用户优势，抢占份额。
从 "闭环"到"半开环"
这是腾讯放出的第二个大招。
这可能是影响微信生态最大的一次改革
公众号文章的"点赞"变成了"好看"
用户点击好看后 文章将被推荐到【看一看】
你的微信好友将能看到你点击过"好看"的内容
同时还能在这条"动态"下面讨论
今日头条这匹独角兽自诞生以来，发展之快令人咋舌，凭借着大量的内容与曝光，从腾讯手里抢走了难以数计的流量。
微信的这个改动，把公众号由原来的闭环内容，变成了半开放式内容，大大提高文章曝光率的同时，又避免过度投放，很好地把握了传播的分寸。
与时俱进
很多人说微信这次改版用着不习惯，还说腾讯这次做了一个错误的决定，但从股市的情况来看，显然不是如此。
近段时间，腾讯的股价持续走低，颓势似是无可挽回，可微信的这一次更新，无疑给打了腾讯一剂强心针。
微信这针对短视频与公众号文章的两大杀招，刚刚放出就有如此成效，我们可以预见未来它在新零售的时代背景下，肯定会有更好的表现，成为社交电商蜕变的一个重要转折点。
腾讯这样的互联网领军，若不及时跟上发展的角度，也会陷入进退维谷的窘境，其他的企业又怎么能不与时俱进呢？
互联网时代，谁都可能被淘汰。
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