电商都打败不了的实体店：年销800亿，全球坐拥超1300家店！
电商都打败不了的实体店：年销800亿，全球坐拥超1300家店！
在如今电子商务冲击之下，各家品牌的实体店过的都不怎么好。然而，今天要给大家介绍的这家企业的实体店，却能保持稳定的增长。全年营业额超过800亿元，在全世界拥有超过1300家门店！它就是迪卡侬，被称为体育界的“宜家”。电商也击败不了的实体店，就让我们一起了解一下，它是如何保持辉煌业绩的！
全球性价比最高的运动品牌：年入800亿，坐拥超1300家！
在迪卡侬之前，中国体育用品行业有两种模式：第一种是李宁、安踏为代表的制造商。从设计到生产最后到渠道商，一手掌握。另一种则是以滔博为代表的代理商，手中握有国际品牌的代理权。虽然最近国内出现了很多新晋品牌，但是商业模模式无非是这两种。
迪卡侬走的则是另外一条路，它把产品设计、门店运营等握在自己手中，将产品的制造环节外包给第三方。这一种商业模式很像宜家，用独特的设计和控制成本、自建门店来构成整个品牌的核心竞争力。
迪卡侬的产品是全覆盖，有60多种运动项目的产品，同时还有20个自家的品牌。从户外运动到钓鱼，即便你所处的领域再小众，到迪卡侬逛一圈也能买到想要的东西。在零售行业，自建品牌一直被认为是占据了企业发展的制高点，虽然各家起家都有自主品牌。但是，像它这样超过96%的商品都是自有商品的，还是独一份。
在选址上，它一般选在交通便利的郊区，门店面积有1500平米。它将自己打造成一个类似于生活休闲的场所，适合全家人一起来。每个门店会有免费的篮球场等基础设施，并且会预留出15%的面积让顾客体验产品。这样一来，就大大的增加了顾客的购买欲望。
迪卡侬的产品，一直以性价比高著称。速干衣29元、轻量背包19元。这些商品被蓝色商品，同时也是店中性价比最高的，它们会被摆在商店最显眼的位置。同时，价格也比竞争对手少20%左右。在中国市场，它紧紧抓住了消费者的心理，赢得了大众的信赖。可以说是全球性价比最高的运动品牌。
在线上业务发展困难的现在，线下就成为了迪卡侬的业务发展的关键。线下门店是基础，会给消费者带来优秀的体验、所以在迪卡侬的高层看来，新零售的第一战场是线下实体店。所以，其在线下门店花了很大的功夫。运用了以下三点：首先，先进的技术，支持无人扫描结账。其次，具有良好经验的店员。最后则是迪卡侬独一无二的线下体验。
根据财报显示，去年迪卡侬在中国销售额为100亿元，新开了52家门店。在全球的销售额达到了110亿欧元，折合成人民币超过800亿元！目前，在全世界拥有1352家实体门店，在超过40个国家开展业务。
看完了迪卡侬的商业传奇，你有什么感悟吗？在电商大行其道的今天，它还能拥有这样的营收，值得每一个企业学习！说了这么多，你还知道哪些国家运动品牌呢？欢迎在留言区分享讨论。财富的变革和科技的发展，我将与你们同在
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