互联网寒冬？ofo退押金难，知乎、斗鱼陆续裁员，大公司都怎么了
2018年，有人说互联网的寒冬已经到来，ofo退押金难，知乎、斗鱼陆续裁员便是证明，所有的互联网公司将会重新被实体颠覆，互联网公司将不复存在！虽然这些公司代表不了整个互联网行业，但他们也算是互联网行业的佼佼者，先不说互联网寒冬是否真的到来，我们先来分析一下这些互联网公司目前作出动作的原因！
与其说互联网寒冬来了，不如说资本寒冬来了，众所周知的ofo公司在前两年可谓是互联网创业公司里的巨头，坐上了共享经济的顺风车，ofo是一路绿灯短短几个月便融了几十亿，甚至还拉上了马化腾的腾讯系资金作为其重磅投资人。在这个所有人都看好的互联网模式下，短短一年多的时间已经变得苟延残喘，原因还是归根于ofo自身存在巨大的问题。
ofo创业初期考虑的完全是如何做好营销，如何做好融资，却没有考虑如何做好自己单车的质量，这也就是目前摩拜还活着，ofo却快死了的原因！ofo单车易损耗毁坏率非常高，政府颁布不允许新单车进入市场的时候，ofo现存的单车便已经无法为用户服务了，现存的单车没办法给ofo带来盈利，同时用户也开始出现找车难的情况造成大量的用户流失，ofo根本没有想出对策，新的资本看不到未来也不愿意进入，恶性循环的ofo便出现了现在的一幕，这不能说明是互联网的寒冬，只能说是互联网的门槛增高了！
再来看看斗鱼和知乎的大批量裁员，斗鱼和知乎一个是互联网直播类平台的巨头，另一个则是知识内容性平台的巨头。分析下目前这两家公司所在领域的市场环境，就不难看出他们陆续裁员的原因！直播类平台过去两年虽然很火，但是随着短视频类别的平台涌现，抖音、火山、全民小视屏等短视频平台已经占领了视频类平台大半壁江山，现代人的生活节奏变快所有的时间都是碎片化的时间，加上短视频网站的引流、斗鱼已经进入了瓶颈阶段，内容性的平台也一样，自媒体人人都是创作者，自媒体的流量补贴让用户都楷书转移了阵脚，两家平台遭遇瓶颈阶段，为了开支节流，裁员也就可想而知了！
最后是2019年即将实行的社保新政策，做人力资源的应该都知道明年一月份起国家的社保新政便开始实施，到时候所有员工的社保基数将按照实际工资的比例去缴纳，之前很多互联网公司虽然都给大家购买社保，但都是按照最低的社保基数缴纳的，到2019年按照实际工资缴纳的话企业将额外增加一大笔费用，企业的负担会变得更大。而很多互联网公司的程序员和运营大咖都是拿着极高的工资，2019年到来之前提前裁员便成为了最正常不过的事了，另外提醒互联网公司目前在其位不谋其事的大佬们，你们可能已经被公司人事盯上了，下一个被裁员的可能就是你！
综合上面的分析大家应该也对这三家互联网公司所作出的动作有所了解，原因归结就三点：互联网行业创业门槛增加，资本寒冬到来、公司没创新遭遇瓶颈、新政导致企业压力负担大！所以说互联网寒冬到来有点夸张，互联网行业目前机会仍然有很多，马云讲过下一个风口是人工智能，所有的行业都需要随时拥抱变化，只要不断地创新，不断地完善自身，互联网寒冬到来的时候你就是那颗屹立不倒的大树！
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