马化腾真会算，微信新福利再次被确认，快告诉你的家人！
我们都知道在移动支付领域支付宝和微信一直以来都是竞争对手的关系，虽然目前支付宝和微信的地位不相上下，但它们的成功原因却不相同。其中支付宝是依靠强大完善的功能和先发优势获得了一大批忠实用户，而微信则是后来居上依靠自己庞大的用户群来迅速成长。随着微信支付的用户越来越多，支付宝对此也是倍感压力，知道微信有庞大的用户群优势来增长微信支付的用户数。于是支付宝就展开了疯狂的红包活动来吸引更多的新用户，而且支付宝的红包优惠程度一次比一次大，不得不说支付宝在推广层面比微信花费了更多的资金。
如今临近年关，从12月份开始支付宝又如往常一样给广大消费者带来优惠福利红包。而此次发放红包模式仍旧是已扫码领取红包为主要方式，这不仅调动了广大消费者的使用积极性而且还调动了商家的积极性，同时支付宝也能从主推的花呗红包中赚取利益，比如说有人使用花呗后未能及时还款就要收取利息，而商家使用花呗收款支付宝也要从中收取相应的手续费，如此一来支付宝也有一大笔可观的收益，总的来说支付宝每次推出的活动都几乎达到了互利共惠的效果。
然而，对于微信支付来说并不需要花费重多资金来做推广宣传吸引用户，毕竟微信是一款社交软件，自身就有非常大的用户基础，而且开通微信的用户基本上都会开通微信支付，所以说腾讯也就省去了一大笔微信支付推广费用。不得不说马化腾真会算，知道自己的微信支付即使不推广也会拥有众多用户。
虽说微信支付没有像支付宝那样花重金回馈用户来做推广，但微信每到年前也会送一些小福利。如今微信的新福利再次被确认了，福利的内容就是针对商家使用微信收款的福利，商家每收到一元就可以兑换1积分，而兑换的积分可以用来兑换腾讯的会员以及京东的优惠券。很显然微信支付想以商家为切入口以推广微信收款服务，但很多网友认为这并不能引起商家的共鸣，毕竟福利优惠和支付宝比起来相差甚远。对此，你有什么看法呢？欢迎留言讨论。
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