ofo退款人数突破1000万，押金近20亿！小黄车为什么骑不下去了？
“北京摇号都比ofo退款容易！”、“押金退了两个月自动变余额了？？？”、“客服电话永远打不通！”、“这是我这辈子排的最长的队...”
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ofo退款人数突破1000万，押金总额近20亿！小黄车为什么骑不下去了？
从开始的高速扩张，到快速收缩，再到现在玩不下去的落幕，结果就是ofo小黄车遭遇千万用户退款，被人调侃为这是最长久的排队，到现在有1115万人排队等待退款！ofo小黄车退押金的金额和用户数量创造了“吉尼斯纪录”。
ofo押金有多难退，可以说是人尽皆知了吧？找不到在哪退已经让人很懵逼了，还永远联系不到他们客服。就算找到了入口，申请了退押金，要么是两个月都到不了账，要么是诡异的自动转为余额，很多人都对这件事不抱希望了...
ofo
ofo的困境与是否收押金有联系，但不是必然的联系。就目前现有的共享单车来说，免押金的也有活得好好的，收押金的也有风生水起的（比如小绿车），只能说明是高层的管理方向错误，没有运营好，创新能力欠缺，不会利用现有资源。
其实ofo在前期是做的很不错的，而且它目前投放市场的自行车足以支撑它的暂时运营，通过运营的回收，答应有押金的客户多长时间退款，而接下来ofo最应该做的是免押骑行，这才是关键，因为现在ofo是一个死循环：因为要押金，很多人不用它了，有押金的也退了，导致大量的ofo单车空置，这才是最可怕的。
目前支付宝支持的免押支付宝单车，为何能够后发制人？因为不需要押金，大家都喜欢骑，一辆单车一天哪怕只骑行十次，一二个月就收回成本了，试想一下，一辆单车一年下来，无论如何是有收益的。
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我想，这么多人争着退押金，就是对ofo投下了不信任票，要么屡屡退款不成功，没办法相信这些钱能要回来。要么就是平时使用过程中，非常受伤，已经决定不再骑ofo了。
不管什么原因，ofo到了今天900多万人退款挤兑的地步，就是它一系列经营问题最集中的表现，于我们长期关注看，两年前，当ofo拒绝滴滴，ofo嘴硬的一系列表现，都导向了今日的困局。
钱去哪儿了呢？都已经烧完了呗。
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