为什么抽成比例这么高 滴滴还是亏损?
很多司机在看到滴滴今年亏损40亿元时,都会惊呼诧异:抽成这么高,为什么滴滴还是会亏损!
其实,这是一个寻找生命线的故事
滴滴在主营业务很多都开始盈利或者接近盈利的时候,将大量资金投入到无人车、智慧交通、汽车后市场当中,其实是知道光靠网约车,可能能够再养活自己五到十年,但是无法像阿里、腾讯这样有更加长远的发展。网约车在五到十年后可能会被新生事物取代,也可能市场发生不可抗的因素,让这条生命线越来越枯萎。

其实互联网巨头们也都在不断寻找自己的生命线 阿里从电商起家,电商是第一条生命线。以支付宝为开端的金融服务,孵化出蚂蚁金服,成为了阿里的第二条生命线。阿里目前在寻找自己的第三条生命线,无论是大健康、大文娱、云服务、口碑系,都还没有强大到成为一条生命线。阿里深知以目前的规模,两条生命线还不能够保自己长青下去。因此还在努力的开拓。
腾讯以社交起家,社交是第一条生命线。游戏成了第二条生命线。腾讯同样在寻找自己的第三条生命线。腾讯此前之所以尽全力要扼杀抖音,封杀360,是因为这两家公司威胁到了他们的第一条生命线。360要卸载QQ和其他腾讯的软件,抖音的兴起让微信和QQ的活跃时间都下降明显。动我生命线者必诛之。但是目前腾讯依然看不出明显的第三条生命线,以美团为首的生活服务?毕竟跟口碑+饿了么+哈罗比起来,其实也就是半斤八两水平吧。

京东虽然规模不如阿里大,但是在他的规模之下,电商、金融两条生命线足以维持现有企业运转,也在发力第三条生命线:物流。京东物流开始大力推广除了电商物流以外,日常收件服务。可能也是担心菜鸟系物流如果掌握了垄断地位,未来自己的物流体系会腹背受敌。

最后也来说说不那么成功的,当然就要提到百度了。百度在以搜索为首的信息服务,包括了贴吧、百科、地图等,都可以算是百度第一条生命线,但是百度在寻找第二条生命线的路上遇到了很多沟沟坎坎。很多产品都牺牲在了还没成为生命线的襁褓中,例如社交产品百度空间、百度HI,电商产品有啊、百度mall,生活服务百度外卖、百伯等,还有百度也做过游戏的。所以百度在此前能够阿里、腾讯比肩作为BAT,但是现在已经掉队,已经无法看到AT两家的车尾灯,而身旁还时不时涌现出跟自己齐头并进的对手,如头条、京东、拼多多等。现在孤注一掷 ALL in AI,再不抢下一条生命线,真的就要开始往下坡路狂奔了。

综上,目前烧钱不赚钱,不是不想赚,而是不是时候。
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