一群程序员研究了喜茶的“排队”问题，最后竟把排队党都消灭了
喜茶，一度被认为并非茶店，而是一家以"排队"走红的网红店。
无论是北上广深杭，喜茶都会将"排队"变成现象级话题，甚至被定义为中国最成功的"排队营销"之父，有媒体质疑喜茶的这种"排队营销"涉嫌制造虚假销售繁荣，诱导消费者买单。
但是最近喜茶的"排队营销"被终结了，而终结者是腾讯云，估计是马化腾爸爸都看不下去了。
喜茶备受争议的"排队营销"
喜茶每到一个城市开店，都用长龙一般的"排队"来把销售做到极致，比如有媒体实地勘察，北京三里屯黑金店、朝阳大悦城店两店在中午高峰时段，喜茶店里约有150人在排队，等待时间在两小时左右。
喜茶相关负责人透露，开业10小时后喜茶三里屯黑金店已接待806位客人，双水吧设置的喜茶大悦城店已接待1299人，按平均每人购买2杯来算，两家店已经卖出了超过4200杯。在双吧台的大悦城店，其出杯速度为4.33杯/分钟。
排队战略已经把旁边的饮品世界大咖星爸爸都比了下去，"排队"营销多么疯狂可见一斑。
可能是喜茶已经成功打入了市场，成为了大家喜闻乐见的饮品品牌，所以"消灭排队"在现阶段成为了需要，从"排队营销"到"消灭排队"可不是一件容易的事情，因为"排队容易"，"消灭排队"困难。
"消灭排队"才能够卖出去更多喜茶，但是"消灭排队"按照传统套路却需要更多的投入和成本，排队排出名后，喜茶最近却因为排队太长而头疼，直到腾讯介入了喜茶，搞起了"云卖茶"。
喜茶负责人就直说：" 喜茶本质上是想为消费者提供极致的产品和服务，而排队是我们追求极致产品和服务的阵痛。我们绝对不希望这件事情影响到消费者的服务和购买的体验。"
消灭排队的长龙难上加难
今年5月，历经4次迭代的"喜茶GO"微信小程序正式上线。
改变随之发生：这个集堂食、预约、外卖于一体的小程序让喜茶门口等待的长队慢慢消失了，令陈霈霖惊喜的是，小程序大大增加了喜茶的订单量。
喜茶的微信小程序"喜茶GO"上线很低调——没有刻意的营销和宣传，用户只需扫描门店玻璃上贴着的小程序码。
但效果不容忽视。
一个月后，小程序就吸引了50多万用户，复购率提升2倍多，而推广是"零成本"。对于用户画像，喜茶也有了非常准确的数据判断，"过半是女性，其中大部分使用的是Iphone手机"。
上线至今半年，"喜茶GO"提交了一份很亮眼的成绩单：积累超过了500万用户，复购率从最初第一个月至今，拉升了300%，第一入口就是微信顶部下拉菜单下单，日活超过18.5万，入选小程序流量前TOP100，70%微信支付用户都选择小程序下单，而不是门店排队。
"如果有人有疑问，喜茶最近不排队了，是不是不火了？这可能只是个假象，因为大部分只是通过手机下单了，这也是一个很重要的事情。"
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