又一移动支付巨头诞生,拿出二十亿补贴用户,会是支付宝的劲敌?
现在移动支付已经成为了网友最常用的支付方式之一,其中支付宝与微信便是其中的两大巨头。支付宝之所以能够拥有这么多的用户数量,最主要是因为支付宝在线上就累积了许多的潜在用户。而微信呢?便是在腾讯的互联网社交基础上获得了这么多的用户数量。不过现在有一名“玩家”准备进入这个领域与支付宝、微信进行竞争了。它就是银联支付,现在日用户活跃数量已经高达百万,又一移动支付诞生。
其实银联入局移动支付并不久,在去年年底的时候才正式宣布进入移动支付领域。不过在短短的一年里面,就已经拥有了1亿人的用户数量,银联的潜力不可估量。包括在今年的双十二活动中,银联还聘请了毛不易作为银联的形象代言,可以说是在各大电商平台猛猛的刷了一次存在感了。现在无论是在各种大饭店中、还是小商店中,我们都能够看到银联支付的身影。银联为了与支付宝、微信进行竞争,还拿出了二十亿进行补贴用户,这可比马云拿出的15亿更多。那么银联是为什么敢下这么大的力气与支付宝做竞争呢?因为开发银联支付的背后是中国银联联合各家银行共同打造的,在经费上根本不是问题。
其实在此之前,银联就已经有了一批潜在的用户。在支付宝、微信支付还没有诞生的时候,大部分的人都是使用银行卡进行支付。只不过马云的支付宝出现之后,将银行卡这一个步骤省略了,只需要带手机出门就行了。不过银联为了监管资金的安全,还是打算推出一款自己的移动支付软件,这就是银联支付。
而现在银联也正在模仿支付宝与微信的运营套路,先通过砸钱来培养一批用户,在慢慢的进行下一步。包括在双十二就补贴了二十亿亿元,不过银联自己的年收入都还没有达到100亿,可想而知银联的投入有多大了。不得不说中国银联真是为了这个煞费苦心,银联支付会是支付宝的劲敌吗?
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