新西兰诗幼乐荣获2018中国婴童产业原点奖「年度最佳IP奖」

12月13日-14日,由中童传媒主办的2018第五届中国婴童产业领袖峰会(CBIS)暨原点奖颁奖典礼在北京隆重举行。此次峰会以“重构·升级·新格局”为主题,邀请了众多母婴行业专家、知名企业、全国优秀母婴渠道商以及媒体嘉宾等齐聚一堂,分享交流母婴行业的核心前沿内容,探讨母婴产业的发展与挑战。作为母婴行业里的奶粉品牌新星,新西兰诗幼乐也受邀参加了本次峰会。

同时,大会上还重磅颁出了母婴行业的至高奖项——2018中国婴童产业原点奖,以表彰母婴商业领域卓越创新的案例,突显品牌传播新生量。

新西兰诗幼乐在本次颁奖中喜获殊荣,荣获了2018中国婴童产业原点奖——年度最佳IP奖。这是中童传媒和广大消费者对新西兰诗幼乐的信任与支持。

新西兰诗幼乐秉承着“让中国宝宝喝上安全高品质的新西兰奶粉”理念,将新西兰高品质奶粉品牌Seyala系列产品带给万千中国宝宝。在进入互联网时代特别是移动互联网时代,品牌加速进入IP化生存时代,要想引起受众的关注乃至认可,其中最重要一条就是要具备足以引起受众注意力的个性化标签,因而诗幼乐独创了诗诗、乐乐双胞胎姐弟的双品牌吉祥公仔,一粉一蓝,相映成趣,深受二胎家庭喜爱。

诗幼乐还依托自媒体,打造创新社会化微营销传播,树立诗诗乐乐大IP形象。通过图文育儿故事、H5互动游戏、品牌音乐、2d视频、网络软文、时事热点等,与顾客实时互动。诗幼乐大IP打造,正引领着奶粉市场,正在从渠道驱动,转向品牌驱动。

新西兰诗幼乐荣获了“年度最佳IP”奖项,是对这一年诗幼乐实力打造品牌IP的有力体现,也是母婴行业和众多消费者对新西兰诗幼乐的肯定与支持。未来,诗幼乐将不忘初心,继续以品牌IP的打造来引领诗幼乐品牌定位的提升,让诗诗乐乐IP形象更加立体化,融入到更多中国妈妈和宝宝的生活中,进一步提升新西兰诗幼乐的品牌影响价值,让更多中国宝宝吃上安全、高品质的新西兰奶粉。

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