面对禁售令，苹果也出招了，库克：不能失去中国市场
面对禁售令,苹果也出招了,库克:不能失去中国市场
2018年的苹果公司是到底是什么光景就不用小编说了吧？先是三款新手机市场表现不佳，后是高通告其侵权申诉成功，虽然在8月的时候苹果市值突破万亿，风光无限，不过可惜这才过没多久，苹果就重重摔了一个跟头，而最近的遭遇想必也让库克感觉到头痛吧？毕竟稍微不慎，那么就会损失中国十几亿人口的市场，这对于苹果来说，绝对是不可挽回的损失。
就在前不久，福州的法院判决出来了，禁止苹果的iPhone再向中国消费者兜售其中的部分产品，高通打了一个胜仗，苹果却面临着7款产品退出中国市场的风险。其中包括：6S、6SPlus、7、7Plus、8、8Plus以及iPhoneX。而这7款手机基本上都是苹果卖得最好的产品，最重要的是，法院判决下来后苹果即将要执行这个命令，苹果也很有可能是无法再恢复其荣光。
我国国情决定，苹果是无法上诉再审的，一旦判决下来就等于说是最后的通牒了。不但如此，高通现在还在向法院申请有关于对苹果今年新上市的三款手机XS、XS MAX以及XR的诉讼，要求这三款也要进行禁售，此判决如果再生效，那么苹果就真的是要被赶出中国市场，不复存在了。苹果在中国内卖多少？就2018年第三季度一季度来看，苹果在全球销量是4700万部，其中中国占据了四分之一的销售额度，超过1000万部，如果苹果失去了国内的市场，那么对于苹果来说损失惨重。当然库克肯定是不甘轻易放弃的，为了摆脱这个禁售令，苹果也进行了多项的准备。
首先第一点是它打算向法院提出复议。虽然不能二审，但是法院会根据情况进行复议，只是复议成功的很少，大部分都是维持原判。对此，苹果的方式是打起感情牌，表示去年一年销售超过5千万部手机，如果它直接退出，那么就会让国人失去500万个岗位，并且也会遭受上千万的税收损失。
第二点就是升级系统。苹果强调出问题的部分是调整照片大小和管理应用程序等等非主要的功能，只需要升级即可改变，推送更新后即可解决专利侵权问题。第三点，换工厂。苹果打算和和硕合作，因为之前和硕向高通的软件支付了一笔专利费用，所以和硕生产的产品可以规避侵权问题，不过这个项目还在洽谈中。从这三点来看，苹果看来还是有能力摆脱侵权问题的，不过产品销售还能不能让消费者买账，这就说不准了。
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