拼多多8元钱的东西都包邮,不赔钱吗?网友:真相太扎心
提起拼多多,人们最直观的感受就是"真便宜"!尤其是最开始玩拼多多的时候,很多都是0元购。身边有不少朋友,就是通过砍价,最后没有花一分钱把一个烤箱寄回了家,得到烤箱的人就感觉好像占了便宜一样。很多人都很纳闷,从这上面买东西,怎么这么便宜?深层的原因是什么呢?
拼多多凭着独特的营销模式,迅速发展成为除了淘宝、京东之外的第三大电商平台。关于拼多多,很多人并不了解其内在的运作模式,下面就为你详细分析:
1.拼多多快递费与我们平常发的一件两件快递相比,价格低很多。每天接到的订单量非常大,他们肯定和很多大的快递物流公司合作,给他们的价格是最低的,比我们平时自己寄快递,便宜多了,几乎是零成本。这一点对于拼多多来说,这方面就省的太多了。
2. 从拼多多上买商品全部是批发价。拼多多其实就相当于一个超市的货架,里面摆满了各种各样的东西,像个杂货铺,用户拼团、砍价的过程,其实就相当于下订单,确定每一件商品的生产数量。商家再根据这个去够买原材料,按照定好的时间去生产。只要人流量足够大,商品的出货量就很高,价格就会很便宜,即使每一件赚的少,但是量大了,也可以实现薄利多销。这个理论很容易理解,其实就相当于现实生活中,我们以批发价买一件东西,肯定比从零售店买一件两件便宜很多。
3. 省去了很多中间的环节,节约了成本。商家从拼多多平台上获取订单信息后,直接安排工厂开始生产相应的产品,生产完成后,就有车去拉,再给用户送去,省去了中间商进货、仓储、房租等价格,这样,产品就很便宜了,便宜,老百姓才喜欢买,需求量才打,这样就到达了实现其本身价值的目的。
拼多多正是通过这几种方式,实现了商品价格的最低化,从而达到薄利多销的目的。而且还引入了社交电商的概念,能够实现病毒营销,流量最大化,无形中就增加了商品的销量。
很多人买过以后,都说,他们的质量并不是太好。也许,拼多多所面对的这一消费群体对于质量要求并不是很高,他们觉得,只要便宜就行,不管那么多事,不想那么多不追求太高的其他价值。比如,沙发只要能坐就可以了,并不讲究舒适和美观程度。很多人都反应,从拼多多上买的东西回来以后不能用,这也是拼多多的一个弊端,下一步应该努力改进。
在保证量大的基础上,再进一步提升质量,我想这也是拼多多下一步平台稳定后应该首先考虑的问题,不以用户的体验为根本,终究还是做不长久的,这一点,拼多多应该也是非常清楚的。
{"weixin":{"label":"微信","name":"weixin","selected":true,"value":true,"sortid":"1","shareid":"weixin","sharetitle":"分享到微信","event":"shareToWeiXin","lang":"shareWeb_WeiXin"},"copy":{"label":"复制网址","name":"copy","selected":true,"value":true,"sortid":"2","shareid":"copy","sharetitle":"复制网址","event":"copy_url","lang":"shareWeb_Copy"},"qq":{"label":"QQ好友","name":"qq","selected":true,"value":false,"sortid":"1","shareid":"qq","sharetitle":"分享到QQ","event":"shareToQQ","lang":"shareWeb_QQ"},"sina_weibo":{"label":"新浪微博","name":"sina_weibo","selected":true,"value":true,"sortid":"4","shareid":"sina_weibo","sharetitle":"分享到新浪微博","event":"shareToSinaWB","lang":"shareWeb_SinaWeiBo"},"qq_zone":{"label":"QQ空间","name":"qq_zone","selected":true,"value":true,"sortid":"5","shareid":"qq_zone","sharetitle":"分享到QQ空间","event":"shareToQzone","lang":"shareWeb_QQZone"},"renren":{"label":"人人网","name":"renren","selected":true,"value":true,"sortid":"7","shareid":"renren","sharetitle":"分享到人人网","event":"shareToRenren","lang":"shareWeb_RenRen"},"douban":{"label":"豆瓣网","name":"douban","selected":true,"value":true,"sortid":"8","shareid":"douban","sharetitle":"分享到豆瓣网","event":"shareToDouban","lang":"shareWeb_DouBan"},"baidu_tieba":{"label":"百度贴吧","name":"baidu_tieba","selected":true,"value":true,"sortid":"10","shareid":"baidu_tieba","sharetitle":"分享到百度贴吧","event":"shareToTieba","lang":"shareWeb_TieBa"},"Facebook":{"label":"Facebook","name":"Facebook","selected":true,"value":true,"sortid":"11","shareid":"Facebook","sharetitle":"分享到FaceBook","event":"shareToFacebook","lang":"shareWeb_Facebook"},"Twitter":{"label":"Twitter","name":"Twitter","selected":true,"value":true,"sortid":"12","shareid":"Twitter","sharetitle":"分享到Twitter","event":"shareToTwitter","lang":"shareWeb_Twitter"},"LinkedIn":{"label":"LinkedIn","name":"LinkedIn","selected":true,"value":true,"sortid":"13","shareid":"LinkedIn","sharetitle":"分享到linkedIn","event":"shareToLinkedin","lang":"shareWeb_Linkedin"},"whatsapp":{"label":"whatsapp","name":"whatsapp","selected":true,"value":true,"sortid":"15","shareid":"whatsapp","sharetitle":"分享到whatsapp","event":"shareToWhatsapp","lang":"shareWeb_whatsapp"},"line":{"label":"line","name":"line","selected":true,"value":true,"sortid":"15","shareid":"line","sharetitle":"分享到line","event":"shareToLine","lang":"shareWeb_line"},"qq_weibo":{"label":"腾讯微博","name":"qq_weibo","selected":true,"value":true,"sortid":"3","shareid":"qq_weibo","sharetitle":"分享到腾讯微博","event":"shareToQQwb","lang":"shareWeb_QQWeiBo"},"peopleBlog":{"label":"人民微博","name":"propleBlog","selected":true,"value":true,"sortid":"14","shareid":"propleBlog","sharetitle":"分享到人民微博","event":"shareToPeopleBlog","lang":"shareWeb_peopleBlog"}}