上午还在改bug,下午就要被优化!明明有了钱,知乎还要大裁员?
近日,有消息称知乎进行了大规模的裁员,离职人数高达300人。虽然对此知乎回应称只是谣传,目前内部在进行相应的人员调整和结构优化。但在脉脉职言区却远非如此,众多知乎员工纷纷爆料被裁经过,一片愁云惨淡。
来自脉脉职言区观点
有脉脉用户表示,知乎一家2000人左右的公司,内部优化居然要优化掉300人,比例高达15%,对员工的成长要求也太高了,分明就是嘴硬。而知乎的回应中最有意思的一点是,在否认裁员后,还特地强调了今年年中完成的2.7亿美元的融资,言下之意就是我们不缺钱,不是像锤子、ofo之流活不下去了才行此下策。
那么,就有知乎员工在脉脉职言区表示抗议了。既然有钱为什么还下手这么狠,而且裁员的发生大多很突然,"上午还在改bug,下午就得到消息要离开。"赶在年底之前搞了个突然袭击,许多离职员工都表示从此一生黑。好在许多员工平时在脉脉上积累了不少人脉,有人在职言区发了"再就业求助帖"后,收到了大量HR的沟通和帮助。虽然在找工作上不用发愁了,但怎么看都还是有点心酸。

来自脉脉职言区观点
吐槽过后,不少脉脉用户开始思考,既然不缺钱,那究竟是什么原因让知乎下如此狠手裁员呢?要知道,作为一家以生产内容为主的平台,它和豆瓣一样,一开始都是以"小众而精致"著称,发展得也很稳定。早期网罗了包括李开复在内的一众知乎名人,讨论的问题和见解都有着极高的质量,知乎也因此一直自诩站在了用户鄙视链的顶端。
然而,小众的东西注定是赚不了大钱的。与豆瓣的创始人杨勃不同,知乎的周源有着更大的野心,从2016年至今,知乎渐渐地走上了商业化的道路,除了广纳新客外,一系列知识付费产品、刷屏广告等盈利项目纷纷推出,并且为了上市,知乎前不久还挖来了新的CFO。
想要把知乎做大做强,倒也无可厚非,但海量的用户短时间内急剧涌入,却让知乎之前多年时间营造出来的严谨、高质的生态冲洗得荡然无存,部分低素质用户和营销号为了博眼球各种吹牛皮和玩套路,翻车事件频频发生,"海贼—王路飞"一事更是在全网传为笑谈。许多老用户先后弃之而去,曾经的高质量内容生产圣地,一下子成了烟尘弥漫的广场舞狂欢。
然而,在知乎这种最具竞争力的核心优势逐渐衰落的情况下,知乎选择的却不是如何提高内容生态的质量,而是抓紧一切时间,在知识付费的风口还有故事可讲的时候,抓紧一切时间上市。
有脉脉用户表示,随着寒冬来临,过去那种靠着几张华丽的ppt就能骗来大笔融资的日子一去不复返。趁着风口还没有完全过去,赶快出手,若能一举上市,短时间内就不怕在寒冬里饿死了,而如果放弃此次机会一步一个脚印慢慢来,虽然每一步都能很扎实,但却不知到要走到猴年马月去。
为了轻装上阵,追赶上市的机会,知乎义无反顾地向员工们下手了。然而这种极端的做法,不仅让离职的人心下发凉,即使是那些侥幸逃过一劫的员工,士气也要受到很大的打击。当然,对于知乎来说,只要能达到目的,自然是管不了那么多了。
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