颠覆消费模式，才是电商模式的未来
C2C是继B2B、B2C之后兴起的电子商务模式,它建立在互联网功能极大完善和互联网极大普及的基础之上。C2C和B2B、B2C一样,它的未来发展和网络技术的未来发展以及未来C2C的理念变化两方面有着密切关系。C2C的未来模式是未来互联网技术和未来C2C理念的结合体。
网络的移动化趋势会给C2C带来什么影响呢?现在的网络条件使得网络消费者进行商务的时候必须固定在某个场所或者某台机器上,这严重限制了消费者交易的方便性和积极性。对于越来越渴望自由的消费者来说,这种状况是非常不好的。特别对于C2C,是消费者之间的商务交易往来,其自由度要求比其他任何电子商务模式都要高,消费者之间希望无时空限制的联系和交易。互联网的移动化解决了这一问题,可以充分满足C2C交易的要求。网络的移动化就是通过移动的网络工具参与电子商务活动。这种移动的网络工具是建立在无线上网基础上的,这些移动的网络工具包括有手机、PDA、掌上电脑以及其他可以移动无线上网的工具。
技术的进步就是解除人们活动的限制,网络的云计算和移动化就是解除了消费者自由无时空交易的限制,从而促进了C2C的未来发展。限制一旦解除,原本新的事物便成了平常化的生活活动,未来的C2C就是这样的一种平常的消费者之间的交易活动。
未来的C2C理念又是什么呢?人类开展C2C的主要目的是消费者之间的互换有无,互相方便。当前人类的消费模式是极端奢侈的,对于旧物的重新利用不屑一顾。而地球的资源和环境正是因为人类的消费无度而日益萎缩。没有C2C,人类互换有无、相互方便是地域限制较大,不能充分地实现这些需要。而有了C2C之后,这种地域上的限制就渐渐解除了,人类有了充分的能力和方法实现这些需要。说明C2C是人类可持续发展的有效工具和商务模式,是绿色经济的实现方式。人类可持续发展和绿色经济是未来C2C的核心理念。
但进行互换有无,互相方便之时,我们需要消费者之间的信任。这要求C2C开展的基础必须是诚信,否则,C2C无以立足。可见诚信是保证C2C健康开展的基础理念。综上所述,未来的C2C是建立在网络科技极大发达之上的商务模式,是实现绿色经济和人类可持续发展的有效方式,是以诚信为本的消费者之间互通有无、相互方便的商务往来。
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