亚马逊出手整治恶意竞争行为:删除几千条评论,开除多名泄密员工
商业竞争是一场无硝烟的战争,虽然没有场面上的血肉横飞、枪林弹雨,但也能叫你身首异处,所谓“明里不见人头落,暗中叫你骨髓枯”,方法和手段都比较恶劣,而最近亚马逊卖家之间发生相互攻击、恶意竞争事件,在此过程中,其中有亚马逊员工为了自身利益泄露数据,致使卖家恶意竞争加剧。在这个年终旺季,亚马逊要针对种种恶意攻击行为进行整治,其中VC账号成了本次整治的重点……
亚马逊出手整治恶意竞争行为:删除几千条评论,开除多名泄密员工
外媒消息,据知情人士透露,近日亚马逊正在网站上努力解决一系列卖家诈骗事宜,包括开除部分涉嫌为独立卖家提供内部信息的员工。知情人士表示,亚马逊相继在美国和印度解雇了一些员工,这部分员工以不正当手段获取了内部数据,并将这些重要数据卖给卖家,然后无良卖家会利用这些数据恶意攻击竞争对手。
近几周时间里,亚马逊不仅从内部整治员工泄密事件,还删除了几千个可疑的评价,限制卖家在其网站上获取买家数据,而且还限制了一些使用黑科技操纵评论和排名的行为。
一位亚马逊发言人表示,公司正在积极追查那些试图在网站上伤害卖家利益的人。(这些人包含的范围就很广了,比如恶意篡改卖家listing的VC账号、用恶意手段跟卖别人的卖家、恶意给别人上差评的卖家……)亚马逊会利用包括机器学习在内的工具,在这些卑劣的恶意竞争行为发生之前就将其屏蔽。
不论买家位于世界何地,亚马逊希望能将买家想要的一切送到家门口。但是这家电商巨头在建立全球帝国的过程中确实面临不少挑战。“如果有坏人试图滥用我们的系统,我们会很快采取行动,包括停用其商家账号、删除评价、拒付资金、采取法律措施并与执法部门合作。”亚马逊发言人补充道。
VC账号将成“滥用系统”整顿重点
在上文中,亚马逊发言人提到,将对试图滥用其系统的人很快采取行动,不少卖家认为权限大、劣迹多的VC账号将成为这一波整顿的重点。外媒报道称,知情人士透露,部分卖家会在黑市上购买亚马逊的批发商账号,一些中国企业会将这些账号以1.5万美金的价格卖出或者以每月1500美元的价格进行出租。
事实上,VC系统允许批发商编辑产品列表,目的是进行更精准地销售,但在圈内,VC账号权限被加倍放大,来自他们的攻击常常令普通卖家防不胜防,在黑五及网一销售节日期间,由此引发的卖家惨案更是达到了巅峰。
亚马逊员工泄密事件并非第一次被爆
早在今年九月份,华尔街日报曾报道称,亚马逊已经对数据泄露以及员工受贿现象进行调查。整体事件讲述了有的卖家试图利用黑科技来钻系统的空子,比如刷单、刷评等,而亚马逊也在打击这些不良行为。为了超越竞争对手,还有一些卖家在寻求新手段,其中一种就是买通亚马逊员工。
年终旺季,亚马逊开除了多个泄密员工,公司发言人还称正在积极追查那些试图在网站上伤害卖家利益的人。显然亚马逊已开始对目前种种恶意竞争行为进行严厉的整顿。
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