又一电商巨头没落
又一电商巨头没落，曾和京东竞争8年，如今创始人成网红直播度日
聚美优品的成功并非偶然，前身做过互联网游戏后来失败了，做了团购，后来看到团购网站的泡沫随时会破灭的未来而全面转型为垂直B2C网站。在此之前，化妆品行业在电商中还是很分散的，能够将汇总+打折做到一起其实是一个并不算创新的创新模式，因为很多人并不知道自己想要哪一款护肤品，只是了解一些品牌和产品，这时候聚美的引导性就远胜于其他电商平台的旗舰店，这是历史的选择，是电商终将细分后的结果。
当然，聚美优品的创始人陈欧也并非没有功绩，至少他的那个广告一下子就把聚美的年促烧起了第一把火。聚美的成功根本上还是走对了路，聚美同时还依靠前期做团购时期在全国的扎点和推广以及摸清楚的门道，发展的如鱼得水；转型成了全面的互联网行业之后，利用互联网渗透性高、传播性快的优势，再度抢占了先机，也断了一大片人的后路。
但是正如前言所说的，互联网时代，潮流来得也快，去的也快！聚美优品在电商的这股潮流中却很快没落了下去，上市之后，聚美优品三年败光120亿。原因是聚美优品上市之后业务太窄，没有想象力空间。就如以前做特卖的，现在又剩几个活得好的？先看团购，目前存活的也就美团饿了么几个了！而且美团还转做外卖，做旅游，做电影，做汽车了。个人认为不是美团比别人做得哪里好才到现在。真的就是看准时机不停加载新的业务扩展新的领域。竞争越来越激烈。用户分流太严重，尤其是各个电商团购平台的崛起。对聚美优品来说是一个冲击。还有在品牌传播上也没跟上，之前聚美还出过一些比较亮眼的案例，除了陈欧为自己代言能数出来，也不见有其他作品了！除此之外，聚美优品的假货传闻也对聚美形成了很大的打击！
之后，聚美优品的消息就渐渐少了，除了上次陈欧和王思聪的共享充电宝赌战，可能也就只剩关于陈欧成网红直播度日的消息了！潮起潮又落，一大电商平台沦落至此，实在令人嘘唏不已！
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