如果你想成为电商界的大佬,这几点是你必须要掌握的知识技能!
现在网络发展的越来越快,使用网络的方法也随着发展变的多样化,越来越多的电商平台也都一步一步,脚踏实地的崛起了。我们最熟悉的应该就是阿里巴巴的淘宝,还有天猫和京东这三个平台了,当然拼多多现在也算是一个比较火热的平台了。在短短三年的时间内迅速崛起,实在是了不得。
虽然上面说了这么多比较火爆的平台,但是现在要做电商的人依然很多。所以在竞争方面也是非常激烈的,当然了,竞争激烈不代表电商就没有出路了。小编相信大家一定在刷微博、微信朋友圈的时候看到一些带广告的文章或者视频,而他们都是带着一种商品的样式在里面一起呈现的,那么这种小广告就是现在社会推广的一种途径了。那么如何做好电商呢?
这就要先了解一下我们平台的一些规则了,每个平台的规则都是不一样的,比如图片的尺寸啊,图片的要求啊,还有产品的规格等等。最重要的其实还是产品的质量问题,而你的产品又会被归类到哪个类型,这些小小的细节往往都是要去实践学习的。
我们要掌握的技能也是比较多的,举一个很简单的例子。比如说双11这个活动,简简单单的双十一,听起来确实很简单,但是如果让你设计一个引人注目而且和别人风格不同的LOGO可能就比较难了吧,当然这首先要会PS,还得有创意,所以这些知识技能也是必不可少的。
好,上面的设计方面我们说完了,该说说推广方面的问题了。推广该怎么推广呢?现在大家一般都是利用微信啊、微博啊、知乎啊、微信公众号啊这些自媒体平台来做推广的。尤其是自己本身就有产品的人,可以拍一些小视频,间接性的介绍相关产品的介绍啊,或者说说这个产品的用途等等简单的讲解一下,不过想做好的话,最好一般还是不要打广告哦~所以如何推广也是一门学问呢。
说到这里了,我们要再说上面所提到的小视频了。小视频最火的几个平台那绝对是众人所知的抖音和快手吧。那些能火的人绝对不单单只是拿手机拍完就没事了,他们也是要制作的,加加字幕啊,特效啊,要不要用PR后期制作剪辑一下啊,这也是要学会的。所以啊,想要成为电商大佬的话其实还远远不止这些,这些都只是皮毛的一部分。
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