三个关键词看清产业互联网!
无论是阿里筹建达摩院,还是马化腾有关产业互联网的说法,我们都可以明显地感觉到行业的发展已经从以C端用户为主转移到了以B端用户为主。在流量基本上被大型的互联网平台瓜分殆尽之后,如何赋能B端行业,让它们更好地服务于C端用户成为当下行业发展的主流,甚至被很多人认为是后互联网时代的下一个发展方向。
BAT参与其中,技术赋能成为主流。我们看到,处于头部的BAT开始调整组织架构和行业布局,试图通过强化对B端用户的深度赋能来改变当下的行业现状。无论是阿里的新零售,还是百度的AI主打,其实他们都是在试图通过新的技术赋能来推动传统行业的变革。
谓的产业互联网,就是互联网从营销端渗透到生产端,企业价值链的研发、设计、采购、生产、营销等各环节都要放到网络化平台上去匹配供需,最大化地打破信息不对称,提高效率,满足用户体验。这意味着原来的线性产业价值链会逐渐演化成网状产业生态圈,进化为一个以用户为中心实时互联高效协同的产业生态网络。
关键词:技术、产业、生态,三者通过数据不断融合在一起。
技术:
技术是各种业态的底层基础,技术的进步会让各种业态处于不断变化中。 所以产业互联网这种状态是没法清晰固定呈现出来的。B2B、S2B2C、工业互联网、工业物联网等等都只是产业互联网化的过渡形态。
产业:
就经济学来看,“产业”一词本身就是一个意义非常宽泛的词汇,既可以泛指农业(即第一产业)、工业(第二产业)和服务业(即第三产业)
某产业链领域:纺织服装产业就覆盖农业、工业、服务业。该领域的产业互联网化包含农业(棉麻纤维等)的互联网化、工业(工厂设备等)的互联网化、服务业(物流金融等)的互联网化;产业互联网化是一个网状结构形态,所以用什么2什么这样的线性思维考虑网状结构的问题,本身就会产生不全面的认识。
生态:
打破行业边界、垂直产业形成生态圈:大量异质性企业,共生,互生,乃至再生的价值循环系统;不同行业,业务交叉,数据互联,运营协同的产业融合机制;不同经济主体,形成跨越地域,层级,组织,部门的社会协同平台。生态圈构建需要多主体多要素融合在一起,共生互生而后再生!给别人赋能同时,自身也需要被赋能,每个企业即是生态圈也是生态位!
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