京东分享移动互联网时代“迎变”心得 消费体验升级是核心
国企业家博鳌论坛举行，京东集团副总裁宋春正在高端对话环节与其他企业界人士共同探讨了移动互联时代消费的发展趋势。
宋春正表示，改革开放40年来，消费已经发生了天翻地覆的变化，而移动互联网时代的到来，更强烈的冲击着现有商业模式。“明者因时而变，知者随事而制。”
随着消费市场更加趋于易变性(volatility)，不确定性(uncertainty)，复杂性(complexity)，模糊性(ambiguity)，消费体验升级将成为推动品牌建设的重要一环。企业也必须做出应对，技术能力、服务能力和供应链是企业提升用户体验的关键。
图为京东集团副总裁宋春正在中国企业家博鳌论坛高端对话环节发表讲话
技术、服务、供应链 是提升消费体验“三要素”
移动互联网的快速发展，要求企业必须以技术、服务能力和供应链三要素为核心，提升用户消费体验。技术方面，企业应以ABC(AI/BIGDATA/CLOUD)为依托更精确洞察消费需求、链接消费变革；服务方面，通过建立完善的基础设施，构建覆盖商品、物流、客服、售后以及金融的完善、全面服务能力；供应链方面，联动上下游，推动以用户为主导的消费链条重构，快速响应市场变革，应对消费趋势的变化。
以智能采购为企业客户实现价值创新和体验升级
作为业内规模最大的企业采购电商平台，京东企业购依托于京东集团的整体优势，并通过智能采购科技的发展、对产业链上下游的优势资源整合，汇集了智能选品、商品种类丰富、价格具有高度竞争优势、物流配送高度发达、金融财务配套服务完善等优势，实现了企业客户的一站式高效便捷采购。
目前，京东企业购汇集了5000多家大型企业客户和700万家中小企业客户。中央及省级政府搭建的政府采购电子商城全部与京东企业购合作，合作率实现100%；中国五百强企业中有356家选择京东企业购的企业服务与采购，占比达70%以上；世界500强在华外企中，80%以上选择与京东企业购深度合作。
宋春正表示，移动互联网时代，消费边界的打开、口碑的裂变会使得品牌崛起和衰落速度无限放大，如何打造更好的消费体验将是所有企业必须思考的核心命题。要实现消费体验的升级，企业应以技术为依托洞察消费需求；通过建立完善的基础设施提升服务能力；同时协同产业链上下游紧密合作，实现数据和资源的打通共享，共同掘金巨大的市场机会。
{"weixin":{"label":"微信","name":"weixin","selected":true,"value":true,"sortid":"1","shareid":"weixin","sharetitle":"分享到微信","event":"shareToWeiXin","lang":"shareWeb_WeiXin"},"copy":{"label":"复制网址","name":"copy","selected":true,"value":true,"sortid":"2","shareid":"copy","sharetitle":"复制网址","event":"copy_url","lang":"shareWeb_Copy"},"qq":{"label":"QQ好友","name":"qq","selected":true,"value":false,"sortid":"1","shareid":"qq","sharetitle":"分享到QQ","event":"shareToQQ","lang":"shareWeb_QQ"},"sina_weibo":{"label":"新浪微博","name":"sina_weibo","selected":true,"value":true,"sortid":"4","shareid":"sina_weibo","sharetitle":"分享到新浪微博","event":"shareToSinaWB","lang":"shareWeb_SinaWeiBo"},"qq_zone":{"label":"QQ空间","name":"qq_zone","selected":true,"value":true,"sortid":"5","shareid":"qq_zone","sharetitle":"分享到QQ空间","event":"shareToQzone","lang":"shareWeb_QQZone"},"renren":{"label":"人人网","name":"renren","selected":true,"value":true,"sortid":"7","shareid":"renren","sharetitle":"分享到人人网","event":"shareToRenren","lang":"shareWeb_RenRen"},"douban":{"label":"豆瓣网","name":"douban","selected":true,"value":true,"sortid":"8","shareid":"douban","sharetitle":"分享到豆瓣网","event":"shareToDouban","lang":"shareWeb_DouBan"},"baidu_tieba":{"label":"百度贴吧","name":"baidu_tieba","selected":true,"value":true,"sortid":"10","shareid":"baidu_tieba","sharetitle":"分享到百度贴吧","event":"shareToTieba","lang":"shareWeb_TieBa"},"Facebook":{"label":"Facebook","name":"Facebook","selected":true,"value":true,"sortid":"11","shareid":"Facebook","sharetitle":"分享到FaceBook","event":"shareToFacebook","lang":"shareWeb_Facebook"},"Twitter":{"label":"Twitter","name":"Twitter","selected":true,"value":true,"sortid":"12","shareid":"Twitter","sharetitle":"分享到Twitter","event":"shareToTwitter","lang":"shareWeb_Twitter"},"LinkedIn":{"label":"LinkedIn","name":"LinkedIn","selected":true,"value":true,"sortid":"13","shareid":"LinkedIn","sharetitle":"分享到linkedIn","event":"shareToLinkedin","lang":"shareWeb_Linkedin"},"whatsapp":{"label":"whatsapp","name":"whatsapp","selected":true,"value":true,"sortid":"15","shareid":"whatsapp","sharetitle":"分享到whatsapp","event":"shareToWhatsapp","lang":"shareWeb_whatsapp"},"line":{"label":"line","name":"line","selected":true,"value":true,"sortid":"15","shareid":"line","sharetitle":"分享到line","event":"shareToLine","lang":"shareWeb_line"},"qq_weibo":{"label":"腾讯微博","name":"qq_weibo","selected":true,"value":true,"sortid":"3","shareid":"qq_weibo","sharetitle":"分享到腾讯微博","event":"shareToQQwb","lang":"shareWeb_QQWeiBo"},"peopleBlog":{"label":"人民微博","name":"propleBlog","selected":true,"value":true,"sortid":"14","shareid":"propleBlog","sharetitle":"分享到人民微博","event":"shareToPeopleBlog","lang":"shareWeb_peopleBlog"}}
