触宝靠免费电话实现上市,正受到中国移动的冲击,估计要凉凉了!
2018年9月28日,触宝科技(简称"触宝")在美国上市。股票代码为"CTK",上市后。触宝科技的开盘价为11.5美元,较之12美元的IPO发行价跌4.2%,随后进一步下跌,截至收盘触宝报9.44美元,跌21.33%。上市首日就破发且从跌幅来讲,在同期上市的公司当中,触宝可以说是排名第一。
柳传志说:人有三种,第一种,自己能干成事的;第二,能带着一群人干成事的;第三,能审时度势的,一眼看到底,最后这种人很少。而创始人王佳梁先生就是最后一种人。触宝在输入法领域已经取到一定的成就的基础上,更是拓展了多款内容型产品,涵盖多元化产品矩阵。甚至进军通信行业,开发触宝电话。并立下豪言壮志:"我希望触宝电话可以成为下一个微信级的产品,在三五年之后替代电话。
2015年,阿里巴巴集团执行副总裁、阿里集团"总参谋长"曾鸣在讲授企业战略的课堂上对学员声称:"你们中的很多企业都很成功,但从战略格局来看,未来最有可能成为下一个阿里巴巴的,可能就是触宝。"
然而,王佳梁先生恐怕要打脸了。两年已过,在通信业务上,他的梦想没有实现,反倒成功被微信取代。为什么触宝科技一直徘徊在主流互联网圈子之外?
首先,触宝是一家典型的有用户而缺乏营收的公司:触宝电话和微信的应用方式和场景高度重合,随着微信的渗透率越来越高,并无突出优势的触宝科技在巨头的挤压下,生存空间越来越小。
从产品的体验来说,触宝电话这款产品也因用户体验问题被用户所诟病,比如"触宝号码助手"是触宝电话最初的名字,以智能拦截和陌生号码识别是它最初的卖点。但是系统的漏洞给骚扰电话带来了可乘之机。而且目前触宝产品过多的广告。
现在中国移动推出了同类通信产品—和飞信。和触宝网络电话对比,和飞信不仅在网络上通话质量稳定。来电显示真实号码,而且只需要呼叫方使用APP,接听方免装APP,这匹黑马会不会给触宝再来一把重创。进入和飞信通话页面,在点击多方电话,每个月可以实现100分钟免费电话。
微信和和飞信让触宝前后受敌,触宝如何出转型成功,摆脱焦虑症的烦恼?这或许是触宝科技需要思考的问题。
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