【网站百科】网络营销有哪些作用
只有了解网络营销的作用，才能帮助企业制定不同的政策，确定企业网络推广的目的，选择合适的服务提供商和营销方法。以下总结了网络营销的作用。
品牌推广
网络营销的重要任务是在互联网上为公司的产品建立和推广品牌，使公司的品牌在互联网上得到延伸和扩展。网络营销为企业利用互联网建立品牌形象提供了一个可行的条件。网络品牌的建设被称为网站识别的过程，通过一系列的营销运作来实现客户和企业的公众意识。
推广网站
网站推广的目的是通过各种渠道提高网站的排名，让用户更容易、更快地检索到公司的网站。网站SEO是网站推广的主要方式。特别是对于目前的中小企业来说，由于资源有限，传统的营销策划企业的资金是无法承受的，所以互联网在互联网上的推广变得越来越重要。
发布信息
网络营销过程中的信息发布是对信息传播和传播的渠道资源进行探索和利用，将企业营销信息高效地传递给我们的目标用户、合作伙伴、公众等群体。例如通过官网+熊掌号发布最新资讯
促进销售
营销的基本目的是为最终的销售增长提供支持。说白了，这是为了公司和公司的利益。网络营销是企业的营销手段之一，当然也不例外。适当的网络营销可以帮助企业实现阶段性促销和促销，在短期内提高产品销售和企业知名度。
网上销售
网络销售是企业网络营销网络销售渠道的延伸。一般来说，网上销售渠道的建设主要包括:作为上游供应商，在第三方平台上开设自己的网店，独立搭建自己的网上销售平台，三种模式。
客户服务
互联网的出现提供了更为便捷的在线客服服务，如电子邮件、QQ、微信、在线论坛等即时通讯服务。通过日常信息的灌输，增加受众粘性，培养忠实用户。
在线研究
互联网的特点决定了它可以为企业进行市场调研提供方便、低成本、高效的基础条件。因此，进行在线市场调研已经成为企业网络营销不可或缺的一部分。在线调研可以帮助企业以最小的成本收集大量的数据，并及时反馈，同时适当的进行小规模的宣传曝光。
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