微信在去中心化,张小龙声言,大家别对小程序期望太高了!
小程序不是一个入口,仅仅只是对接线下场景的一个用而已,而且在微信“去中心化”的大思路下,未来也不可能出现所谓的入口,因为这个和去中心化策略背道而驰。张小龙说:我觉得“去中心化”与其说是平台的策略,还不如说是一个观念,这个观念代表着我们去看待这个世界的方式。
对于去中心化,张小龙具体是这样解释的。
因为微信已经是一个平台了,平台意味着上面不仅用户众多,承载的功能也是非常多的,如果这个平台是有中心的,难免就会厚此薄彼,扶持一些的同时也就冷落了一些,这对于平台来说是有失公允的。因此,张小龙看待订阅号、小程序等包罗万象的内容和功能,一直持有这样一个态度,平台上的用户都是独立的个体,他们有自己的抉择和判断,因此可以自己来选择。而只有这样一个原则下,平台才是最茁壮的,无数个大脑驱动的系统的健壮度,会远远超过只有一个大脑来驱动的系统。所以,微信里面可能会提供非常非常多的服务,这些服务都是由不同的公司来提供的,微信只是一个提供服务的地方,并且微信并不给这些服务提供一个特别中心化的流量,而是由用户自己去发现。
这就是张小龙眼里,微信平台一直想遵循这样一个原则,就是不应该去影响各个服务的存在,而是尽可能的让更有价值的服务自己能够浮现出来被用户找到,而不是微信来左右和干预的。
到目前为止,一个新的用户在微信里面,系统不会推荐他去订阅某一个公众号,将来也不会。同样的,对于小程序、小游戏来说,我们也希望是一个“去中心化”的平台,我们把选择的权力交给用户自己来做。这是关于“去中心化”的思考。
所以,期待能够成为微信内某一个类别核心的想法,基本上都是一厢情愿。
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