为何银行工作人员都“主动”给你办手机银行?银行一般不会告诉你
为何银行工作人员都“主动”给你办手机银行?银行一般不会告诉你
现在在互联网已经可以说渗透到家家户户了,除了网购衣服化妆品,现在似乎任何事情都可以通过互联网解决,包括缴纳水电费,叫外卖,缴纳房租,充话费等等。而现在对于我们来说去银行,一般就是办个相关的业务,或者是开个卡。可是总会被银行人员问这个问题:你下手机银行了吗,这个业务手机银行就可以办哦,手机给我帮你弄一下。那么,为什么银行工作人员都“主动”给你办手机银行呢?一般银行人员是不会告诉你的,接下来我们就听听银行内部人员是怎么道出其中“猫腻”的。
首先,在大家印象中,银行是靠网点多而获取收益的。其实近些年来银行一直在为了减少物理网点,控制成本开支而不断努力。随着互联网的兴起,这一愿望实现的可能性大大增强。而目前银行在推的手机银行,网上银行,实际就是替代银行物理网点的一个举措。通过普及手机银行,维护市场自己的市场份额,也可以最大限度地增加自己的用户数量。此外,普及手机银行还减轻银行基层网点压力,大大降低银行的经营成本。这也是同一个银行不同的网点之间是有业务竞争的,这是银行内部的比较。
其次,手机银行作为移动银行终端,可以为客户提供最便利的服务。现在有些银行开发的手机银行已经不完全是支付工具,还包括理财,以及电子商务。如果客户更多的使用本行的自助终端,前提必然是先把钱存取本行。这样,无形之中对于增加本行的存款是有极大的好处的。除此之外,就是方便,作为一种结合了货币电子化与移动通信的崭新服务,移动银行业务不仅可以使人们在任何时间、任何地点处理多种金融业务,而且极大地丰富了银行服务的内涵,使银行能以便利、高效而又较为安全的方式为客户提供传统和创新的服务。
再者,就是开通办理手机银行与银行工作人员的工资考核挂钩,其实教你开通很麻烦的,为什么还总是动员开通,与工资有关,你说会不会积极主动让你开。银行里边虽然一般不在外跑业务,有一个非常动听的词叫做推介或营销。另一方面,手机银行也有付费项目,比如短信费等等,对银行也是一笔收入,不过,手机银行确实是在方便用户,也可以节约自己的时间成本。不过,在使用手机软件时,也要注意安全,近期有不少违法分子仿造软件,也要多加留心~
总之,在这个以流量为主的时代,客户的注意力是重要资源,只有先把客户吸引过来,才能让客户享受优质的银行服务,增加与客户之间的粘性。只有持续稳定的流量才能给银行带来更大的经济利益。虽然你现在还没有用到,但总有一天需要用到的。不过这是大趋势 ,谁也阻挡不了社会进步,以后银行网点减少是必然的.
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