电商巨头遭到重创，线下店或将面临批量关闭，仅剩的店人心惶惶！
马云曾说，在未来，最有发展潜力和竞争力的经营模式是新零售。而反观淘宝天猫，现在依旧保持的是线上为主的经营模式，因为线下实体店的管理对于互联网企业来说一直是一个非常棘手的难题。但是有一家例外，那就是苏宁。苏宁从最初的设立时就确定了这样的定位，发展到现在，苏宁的竞争力在不断提升。而京东也迈出了进军新零售的第一步，但是因为之前网上的那些事，让大批京东门店关闭，现在看来，结果很可能是又一巨头遭受重创，线下店将批量倒闭，剩下的人心惶惶！
观察细致的小伙安都会发现，现在在大街上，除了有苏宁易购、国内电器的实体店之外，京东的旗舰店已经悄然建立起来了。而且看规模来说，京东的旗舰店并不比苏宁的实体店小。但是从店内的消费者人数来看，京东的旗舰店就与苏宁有一定差距了。而且很多旗舰店开业没多久就关闭了。
在我们的印象里，现在的京东，无论是服务品质还是口碑，都已经相当好了，为什么京东的实体店却没有那么让人满意呢？针对这个问题，我们进行了实地探访。我们首先去了苏宁易购的实体店，在店里，我们发现店里几乎所有的商品都是电器，以及手机等。经营门类比较明确，而且为了能够与线上保持一致，苏宁易购还在实体店的柜台上放置了电脑，实体店里没有的。
消费者可通过电脑在苏宁易购官网找到，实体店就会通过货物流通渠道将该商品为消费者预订至店内，而且价格与线上一致。还是相当人性化的。但是，京东的旗舰店内就是另一番景象。在店内，我们发现商品的品类比较杂乱，而且品种比较有限。在店内，我们也没有看到与京东线上平台同步的供消费者使用的查询电脑。
更奇怪的是，我们通过店内商品与线上商品的比对中发现，两者的价格竟然不一样。经过我们仔细研究发现，京东的旗舰店基本都是个人经营，相当于加盟的类型，店铺的自主权相对较大，而京东对旗舰店实际运营的管理能力和权限有限。因为快速扩张和管理不规范，让京东跌落谷底，线下门店面临批量倒闭，剩下的店人心惶惶！
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