移动互联网商业模式创新与变革
近年来，随着移动互联网用户数的高速增长，移动互联网产业发展加快，各大公司及创业者纷纷驶入这片“蓝海”纵横驰骋，加大了对移动互联网的投入，也涌现出了很多优秀的移动互联网应用和产品。UC
手机浏览器、腾讯微信、新浪微博、小米手机、苹果App Store 等的成功关键在于商业模式的创新。
正如管理大师彼得• 德鲁克所说：“当今企业之间的竞争，不是产品之间的竞争，而是商业模式之间的竞争。”商业模式的竞争将是企业最高形态的竞争。因此，移动互联网商业模式创新关系到移动互联网企业能否做大做强，关系到移动互联网产业能否持续健康地发展。
移动互联网需求的多样性、业务的繁荣、平台的开放、市场竞争的加剧、注重生态系统的建设，使得移动互联网商业模式呈现多元化的态势，也产生了诸多成功的商业模式。如苹果公司打造了“终端+应用”软硬一体化的商业模式，从而打造了具有竞争力的生态系统，使苹果公司赚得钵满盆满；阿里巴巴打造了电子商务平台模式，从而使阿里巴巴成为电子商务领域的“帝国”；谷歌采用的搜索免费+后向广告收费的商业模式，使谷歌一举奠定了在搜索引擎领域的霸主地位；奇虎
360
通过专注互联网安全、实行免费增值商业模式以及打造开放平台而取得了巨大成功，如今成为我国最大的互联网安全服务提供；卓战科技专注于移动互联网市场，向平台方向转型，从而成为移动大数据营销领先者……
商业模式的内容远远大于并包含盈利模式，商业模式是创造客户价值相关企业经营活动的总和，创新的商业模式能使企业获得更多用户的青睐，能使企业获得更好的发展。在某种意义上，商业模式创新对企业管理者来说，比技术创新和产品创新更具挑战性，商业模式创新任重而道远。得商业模式者得天下。
打造开放平台是移动互联网发展的重要特征，也是商业模式创新成功的重要标准。移动互联网时代，是“平台为王”的时代，也是“生态为王”的时代，优秀的商业模式对移动互联网的发展将起到至关重要的作用。随着移动互联网产业链开放程度的不断增强，越来越多新的业务模式和商业模式将不断涌现，也必将进一步推动移动互联网产业持续健康地发展。
商业模式创新是提高企业核心竞争力的必然选择。基于技术、产品之上的商业模式创新是一种重要、关键的核心竞争力，是企业获取长期竞争优势的根本保证。移动互联网企业要打造成功的商业模式，就必须坚持以客户为中心，以打造开放平台为目标，坚持正确的战略定位，注重和强化客户体验，构建良好的产业生态系统，充分运用互联网工具，改变企业经营模式，实现商业模式创新、技术创新和客户体验创新的有效结合，以营造新的竞争优势。
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