曾经外卖巨头凉凉,名气更胜美团!网友,我舍不得它啊!
近年来,互联网在我国得到了很好的发展,随着各个电子商务平台的兴起,许多互联网服务行业应运而生。日常里我们接触比较多的应该是滴滴等一些网约车平台,淘宝京东之类的网购平台,然后是外卖平台。当然,除了商业和商业竞争之外,互联网服务在互联网的环境里混得如鱼得水,除了各行业里的良性竞争。
现在要说的这个就是我们经常会用的一个外卖平台,它就是最终无法承受来自其他企业的竞争,经过八年的挣扎,最终还是以破产为结局离开了大众。最可惜的是这个外卖平台之前的名气是连美团都比不过的,人气颇高。说到现在的外卖平台,每个人应该都是与美团或者饿了么联系得最多了吧,算是现在国内的外卖巨头了。
事实上,在早期互联网并不这么发达的时候,外卖平台不仅仅是这两个,还有很多其他的平台,就是拉手网,也不知道多少人还记得拉手网,拉手网除了有送外卖的服务还能像现在的美团一样做团购,也算是国内做得比较早的一个网站,不过被后来的王兴拍在沙滩上再也起不来就很尴尬。不过公司发展过程中肯定也不可能一世顺利,特别是面对美团和饿了么这样比较有钱宣传的公司,当时的饿了么为了打开知名度,推出很多的优惠,利用价格来拉拢用户群体,这个效果也非常显著,很快饿了么就在外卖平台上站住了脚。
拉手网比较失败的一点其实从营销方面就能看出来,饿了么和美团在营销这块上是非常重视的,当我们走在街上会看见穿着自家平台衣服的外卖人员,也会在有些地方看到美团和饿了么分发的消息,电视上也能看到,这样一来他们的曝光度就上去,当用户在选择就会比较倾向于自己看到过的,但拉手网的营销策略就太过平淡,虽然业务开拓得不错,但巷子太深酒香真的飘不出去啊!
拉手网宣布破产之后,曾经使用过它的一些网友还曾感叹舍不得离开它,但是没了拉手网你还有饿了么和美团,也许以后还会有更多的外卖平台崛起也不一定呢,毕竟现在外卖业务确实火爆,不缺想要投入这一行的人,不过现在上头压着美团和饿了么两座大山,估计想要等待第三个后浪出现是有难度的。那么现在国内的这两个平台,喜欢喊外卖的朋友更偏向哪个呢?
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