【网站运营】史上最干货的公众号运营，教你涨粉原理
现在很多微信经营者都在考虑如何操作公众号，如何快速增粉，如何做营销，但你有没有想过在做这些工作之前你是否想清楚更重要的问题？今天，我将与您分享在进行微信营销之前必须想明白的四个问题。
系统规划
系统规划微信公众号的功能，为目标用户的最佳体验做规划，规划是重点，是方向。这好比是整个战役的战略方针和方向。如果方向正确，就不会走太多弯路。这是最简单的道理，但它往往是最容易被忽视的。
位置服务
账号提供哪些服务，规划的功能以及推送的内容，以便用户继续关注你。公众号想要引起用户的注意，必须具有其独特的价值，可以提供其他公众号无法提供的服务，或者提供更好，更贴心的服务，用独特的服务是留住用户。
反省你自己的7个问题
一下7个问题反省下你是否有足够的基础去吸引到用户？
1、销售渠道基础。你有多少渠道销售产品？
2、客户资源基础。你现在有多少老的客户资源？具体有效的联系信息是多少？
3、媒体资源基础。你有多少媒体资源，你有多少个线下商店，你有多少员工？
4、品牌沉淀基础。新晋的品牌与已经超过十年的品牌不同。新品牌开放的公众号，几乎没有用户主动关注。而老品牌不一样。
5、产品服务基础。产品质量是否好，价格合理，售后是否合理？
6、类别属性基础。产品类别属性决定受众用户的数量，是否受欢迎？
7、运营能力基础。这是非常重要的。并非所有了解您的用户都会关注您，并非所有喜欢您品牌的用户都会关注您，需要您强大的操作能力，并为用户提供足够多关注你的理由。如果您不了解您的用户并且不知道您的用户想要什么，请不要指望他们关注你。你还有很多功课要做。
比较这7个基本因素，好好看看自己，你必须非常清楚地了解自己目前的状态，冷静下来，然后想象如何吸引用户。
活动推广
活动的最大作用是快速积累用户。具体活动如何有效？在接下来的几篇干货分享文章中会清楚地告诉大家。并且以前我也提到过，要弱化常规推广方式，注重以活动为核心的立体推广。
从公众号功能的系统规划开始，到定位服务，反省自己的七个问题，到最后的活动推广，是微信营销必须明确考虑的四个方面问题。做微信营销是探索互联网营销的最便捷方式。互联网营销和传统营销是截然不同的。传统营销是分散的，互不关联，相对割裂的。一次突破可以取得成功，互联网营销是多点联动，多种因素相互制约。它必须系统地协调，多点力量才能生效。做传统企划的那些创意在微信端也许是无法复制的。
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